Brands
Gini & Jony dresses up online with Unicommerce boost
MUMBAI: When it comes to kids’ fashion, Gini & Jony is dressing for the digital age. The homegrown kidswear brand has partnered with e-commerce enabler Unicommerce to streamline its online operations and scale its presence across India.
Known for stylish, comfortable apparel for children, Gini & Jony is available in 50 exclusive outlets, 250 plus retail points, its brand website, and multiple online marketplaces. With Unicommerce’s multi-channel order and warehouse management systems, the brand can now process orders faster, track inventory in real time, and ensure seamless fulfilment across all sales channels.
Kidswear, unlike adult fashion, demands quick turnarounds, seasonal drops, and age-specific sizing, making inventory management a tricky business. Unicommerce’s technology promises smarter inventory control, faster deliveries, and an improved shopping experience for parents on the lookout for trendy outfits for their little ones.
India’s kids’ apparel market, valued at USD 24.56 billion in 2024, is projected to reach USD 29.35 billion by 2030, fueled by rising incomes, urbanisation, and growing brand consciousness among parents.
“Our focus is to boost our online revenue and reach more customers efficiently,” said Gini & Jony CEO Harsh Agarwal. “Partnering with Unicommerce helps us enhance digital capabilities and streamline operations.”
Unicommerce MD & CEO Kapil Makhija added, “Apparel is one of the most challenging segments in e-commerce, and we are excited to empower Gini & Jony to expand their digital footprint and serve India’s evolving kidswear market.”
With this collaboration, Gini & Jony is all set to make online shopping a seamless, stylish experience for parents and kids alike.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
