Brands
Gini & Jony dresses up online with Unicommerce boost
MUMBAI: When it comes to kids’ fashion, Gini & Jony is dressing for the digital age. The homegrown kidswear brand has partnered with e-commerce enabler Unicommerce to streamline its online operations and scale its presence across India.
Known for stylish, comfortable apparel for children, Gini & Jony is available in 50 exclusive outlets, 250 plus retail points, its brand website, and multiple online marketplaces. With Unicommerce’s multi-channel order and warehouse management systems, the brand can now process orders faster, track inventory in real time, and ensure seamless fulfilment across all sales channels.
Kidswear, unlike adult fashion, demands quick turnarounds, seasonal drops, and age-specific sizing, making inventory management a tricky business. Unicommerce’s technology promises smarter inventory control, faster deliveries, and an improved shopping experience for parents on the lookout for trendy outfits for their little ones.
India’s kids’ apparel market, valued at USD 24.56 billion in 2024, is projected to reach USD 29.35 billion by 2030, fueled by rising incomes, urbanisation, and growing brand consciousness among parents.
“Our focus is to boost our online revenue and reach more customers efficiently,” said Gini & Jony CEO Harsh Agarwal. “Partnering with Unicommerce helps us enhance digital capabilities and streamline operations.”
Unicommerce MD & CEO Kapil Makhija added, “Apparel is one of the most challenging segments in e-commerce, and we are excited to empower Gini & Jony to expand their digital footprint and serve India’s evolving kidswear market.”
With this collaboration, Gini & Jony is all set to make online shopping a seamless, stylish experience for parents and kids alike.
Brands
Netflix acquires Ben Affleck’s AI film-tech firm InterPositive
Streaming giant picks up production startup to streamline digital filmmaking
LOS ANGELES: Netflix has officially acquired InterPositive, an AI film-technology startup founded by actor and director Ben Affleck. The move marks a significant investment by the streaming service into assistive AI tools designed to support the technical side of movie production. While many AI companies focus on generating new images or scripts, InterPositive focuses on the logistical challenges of filmmaking. The firm’s technology is designed to handle technical tasks that often delay post-production, such as correcting lighting inconsistencies and ensuring visual continuity across different takes.
The acquisition is not about replacing human actors or writers. Instead, Netflix intends to use the technology as a digital assistant for directors. The software understands cinematic logic, meaning it can automatically adjust background elements or environmental effects to ensure a film looks polished and consistent without months of manual editing.
In a Netflix post on Thursday, Affleck emphasised that the project was born out of a desire to support the craft rather than automate it. “I knew I had a responsibility to my peers and our industry, to protect the power of human creativity and the people behind it. In creating InterPositive, I sought to do just that,” Affleck wrote. “From the invention of the moving image to the transition to digital, from motion capture to virtual production, technology has evolved alongside the artists who use it. Our shared commitment to continuing this legacy makes joining together a natural next step.”
Netflix chief product and technology officer Elizabeth Stone said, “Our approach to AI has always been focused on meaningfully serving the needs of the creative community. InterPositive’s technology is purpose-built for filmmakers and showrunners to naturally support their visions. We’re excited to welcome the team to Netflix and continue building a future where technology enhances storytelling, while people remain at the core.”
Netflix chief content officer Bela Bajaria added, “New tools should expand creative freedom, not constrain it. Ben and his team are part of a long tradition of artists leading innovation in storytelling. Their work gives filmmakers more choices, control, and protection for their vision.”
The deal coincides with a broader partnership between Netflix and Artists Equity, the production company led by Affleck and Matt Damon. Following the success of their recent projects on the platform, this acquisition cements Affleck’s role as both a creative and technical advisor to the streamer. Affleck noted that the partnership was a logical fit due to “Netflix’s decades of experience applying and scaling technology responsibly.” He will serve as a senioradvisor for the integration of the technology, ensuring the tools remain focused on helping filmmakers.
For the film industry, this acquisition signals a shift in strategy. Rather than just buying finished movies, Netflix is now owning the specialized technology used to build them. By bringing these tools in-house, the company aims to reduce the rising costs and lengthy timelines associated with high-budget original films while giving their productions a technical edge in speed and visual quality.
