MAM
Gillette,Virgin Atlantic offer trip to Wimbledon
NEW DELHI: This is an promotional alliance that gives tennis fans a chance to win a trip to the mecca of all tournaments – Wimbledon.
Razor blade manufacturer Gillette India in association with Virgin Atlantic Airways – UK’s second largest long haul airlines, have announced the Advantage Gillette Contest across Delhi, Mumbai, Chennai, Bangalore and Hyderabad. Three winners of this promotion will win an all expense paid trip to London to watch the finals of the Wimbledon courtesy Gillette and Virgin Atlantic. The contest closes on 15 June.
In India, the event will air on ESPN Star Sports. The tournament will be without its seven times champion Pete Sampras. The contest is open on all purchases of Gillette MACH3 razor, Cartridges, New Gillette Series Shave gel, Shave Foam, Deodorant, After Shave Gel and After shave splash at leading retail outlets in the five cities.
The consumer has to answer a simple question on Wimbledon printed on the neck tag of the product and leave it in the drop box at the outlet. Other prizes up for grabs include T-shirts and caps. Also there is a guaranteed audio cassette that every consumer buying a Gillette Mach3 Razor will win.
Gillette India regional business manager Subodh Marwahn said: “The Advantage Gillette contest is a part of Gillette’s strategy to continually offer its consumers value additions, not only in terms of the continuous introduction of new and innovative products, but also opportunities which consumers look forward to and enjoy. Gillette has presented a number of such exciting contests in the past and will continue to do so to ensure continuous consumer interest in the product and increased dynamism in the market.”
Virgin Atlantic Airways marketing manager Neha Lidder said: “With direct non-stop day light flights to London from India, Virgin is focused on travelers to London. Our emphasis on customer service, value for money, quality and innovation and services like the Onboard Bar, massage therapy, Freedom Menu, award-winning in-flight entertainment and Clubhouses makes air travel to London with Virgin seamless, convenient and fun. The contest is part of our strategy to re-enforce the connect between London and Virgin.”
MAM
Promotedge marks 11 years with expansion into D2C and performance marketing
Kolkata-based agency strengthens global footprint and launches new platforms.
MUMBAI: Promotedge has spent 11 years quietly building momentum and now it’s ready to take a much bigger leap. The Kolkata-based integrated marketing and branding agency, founded in 2015, has completed 11 years of steady growth, evolving from a local creative firm into a full-service marketing partner with a growing international presence. With operational hubs in the US and Canada through its platform PromotEdgeDigital, the agency now serves clients across India, the US, Canada, Australia, and the Middle East.
Over the past 11 years, Promotedge has partnered with more than 200 businesses across diverse industries. Guided by its “Digitally Desi” philosophy which blends cultural insight with data-driven execution, the agency offers end-to-end services including web solutions, digital marketing, creative design, brand planning, and audio-visual production.
In its eleventh year, the agency made significant strides by developing branded IPs and content series for the automotive and industrial sectors, creating audio-visual content for international sporting bodies like the Fédération Internationale de Volleyball, and strengthening its performance marketing capabilities, particularly on quick-commerce platforms such as Zepto, Blinkit, Flipkart, and Swiggy Instamart.
To further boost its D2C focus, Promotedge has integrated the operations of Fizzle Digital into its performance marketing division, now led by founders Avi Saraf and Jhalak Agarwal. The agency continues to serve B2B clients in sectors like steel, energy, engineering, and infrastructure.
Beyond traditional services, Promotedge has introduced new platforms. DesiMachines is an online marketplace for heavy engineering and construction equipment, supported by two financial institutions and six top OEMs. The agency also launched Pexora, a joint venture with Prodigy focused on workspace design, branding, experiential marketing, and Digital Out-of-Home (DOOH) solutions in Eastern and North Eastern India.
Additionally, Promotedge nurtures The Trip Space, a boutique travel brand that curates personalised, luxury journeys for high-net-worth travellers.
Promotedge CEO Saurav Agarwal said, “PromotEdge has always been built with a long-term vision. Our goal is to develop capabilities that provide long-term value to our clients.”
As it approaches its 12th year, the agency plans to expand its global clientele, deepen D2C and performance marketing capabilities, invest in AI-enabled solutions, and strengthen its platform-led initiatives.
From a modest start in Kolkata to building platforms and partnerships across borders, PromotEdge is proving that smart, culturally rooted marketing can travel far and deliver real impact. The agency is clearly gearing up for an even bigger chapter ahead.
