MAM
Gillette India commences marketing and selling of Braun in India
Mumbai: Gillette India announced on Thursday that it has commenced marketing and selling of Braun® in India.
With this latest addition, Gillette India (GIL) now has a holistic portfolio of grooming brands including Gillette®, Venus®, Braun®, and King C Gillette®. A subsidiary of Procter & Gamble, Braun was founded in Germany in 1921 and is a known brand in the field of electric grooming appliances across the world.
The addition of Braun adds an extensive range of both male and female grooming products like electric shavers, trimmers, epilators, Intense Pulse Light (IPL) hair removal devices, and hair care devices to the company’s existing portfolio.
“Our continued focus has been to understand and meet the evolving needs of our consumers with superior and newer propositions. The latest addition of Braun, world-renowned for incredible precision, good design, and innovative technology, will enable us to better serve the Indian consumers with devices that help in creating a perfect look,” GIL managing director Madhusudan Gopalan said.
MUMBAI: BKT Tyres has decided to roll into the two-wheeler world with some serious jurrat and it’s brought Ranveer Singh along for the ride. The off-highway tyre specialist has unveiled its new campaign, ‘Jurrat’, marking a strategic push into India’s massive two-wheeler segment. The high-energy TV commercial, featuring brand ambassador Ranveer Singh, debuted on 3 April 2026 during the Indian Men’s T20 League 2026.
The campaign revolves around the core belief that true confidence on the road comes from dependable performance beneath you. ‘Jurrat’ (meaning courage) captures the mindset of riders who navigate dynamic and often unpredictable daily commutes with determination. It brings BKT Tyres’ brand philosophy ‘Elevate Your Drive’ into the two-wheeler space by spotlighting three key product benefits: long life, exceptional road grip, and unmatched comfort.
BKT Tyres chief marketing officer for India Mahesh Koppad said, “India’s two-wheeler segment reflects the way the country moves, works, and progresses every day. ‘Jurrat’ highlights how performance-led tyres, engineered for long life, comfort, and grip, enhance the overall riding experience and support uninterrupted progress in everyday life.”
The campaign is being rolled out across television and digital platforms with high-impact placements to ensure maximum reach and engagement.
This launch represents BKT Tyres’ calibrated expansion from its stronghold in off-highway tyres to becoming a more holistic mobility brand, addressing the everyday transportation needs of millions of Indian riders who rely on motorcycles and scooters as their primary mode of transport.
In a segment where confidence is everything, BKT Tyres is betting that a combination of bold celebrity appeal and strong product performance will help it gain serious traction on Indian roads. The campaign signals that the company is ready to move beyond its traditional turf and accelerate in the fast-paced two-wheeler market.
