MAM
Get set for a chocolaty treat with Arjun Rampal
MUMBAI: Won’t it be more fun if a chocolaty, dark handsome hunk is representing the chocolate you are having? Seems the dreams of many chocolate bingers are turning true!
Actor Arjun Rampal, who has wowed his fans with his roles in blockbusters like Om Shanti Om, Rock On, Rajneeti and many more, is all set to don a “chocolate hero” avatar for a new campaign by Mars Inc – one of the leading chocolate makers of the world.
The actor has been loved by all, not just for his movies but also for his hot-bod. He has maintained a position in the industry on the basis of his consistent performances that have earned him critical acclaim and numerous awards. With a personality that celebrates style and panache, Arjun is a perfect match for the new Mars India campaign. The cherry on the cake is that Arjun is known for is love for chocolates.
Talking about signing on Arjun for the new campaign, Mars International India Marketing Director Raghav Rekhi, said, “We are thrilled to have Arjun on board. He is a perfect fit for our new brand campaign as he has terrific mass appeal and strikingly brings alive the attributes that we are looking for our new launch, being passionate, sophisticated, and playful. We are confident that this association will drive visibility for the brand.”
On his part, Arjun was very clear that he only partners/endorses brands that he is satisfied with. “I believe in partnering with brands that I use and appreciate. Mars Inc is a reputed international chocolate manufacturer that makes and sells my favourite chocolates. This is the first time that I have shot for a campaign in which I play a character that is ‘me’- an actor. I am thrilled to be a part of one of the biggest Mars Inc launch campaigns in India and am looking forward to a great journey ahead,” he said.
Brands
Tech Mahindra names Jeetu Anandani VP & country head – enterprise & strategic accounts
Veteran tech leader to drive enterprise growth across Australia and New Zealand
MELBOURNE: Jeetu Anandani has stepped into a larger leadership role at Tech Mahindra, taking charge as vice president and country head for enterprise and strategic growth across Australia and New Zealand.
Based in Melbourne, Anandani will steer the company’s enterprise portfolio in the ANZ region, focusing on expanding business across high-growth sectors such as retail, energy and utilities, health insurance and logistics. The move signals Tech Mahindra’s intent to deepen its presence in one of the world’s most competitive enterprise technology markets.
In his new role, Anandani will lead growth initiatives, build strategic partnerships and strengthen relationships with key stakeholders across industries. His mandate also includes accelerating business development efforts in sectors such as manufacturing, travel and logistics while helping clients navigate digital transformation and AI-led change.
The promotion caps a steady rise within Tech Mahindra. Anandani most recently served as communications, media and entertainment head for BPS across the Asia Pacific and Japan region, where he worked on expanding enterprise deals and strategic partnerships. Before that, he held the role of account director, managing key client relationships and delivery programmes.
Prior to joining Tech Mahindra in 2020, Anandani spent nearly eight years at Telstra as country manager in Mumbai, overseeing operational growth and partnerships. His earlier career includes leadership stints at Tata Consultancy Services, Vodafone and JPMorgan Chase.
With more than two decades of experience across telecom, banking and IT services, Anandani now takes the helm of Tech Mahindra’s enterprise push in ANZ, a region where demand for AI, digital transformation and large-scale technology partnerships continues to gather pace.
