MAM
Gemius Design Studio wins multiple business accounts during lockdown
NEW DELHI: Gemius Design Studio, a Surat-based creative agency, has bagged Nine account mandates amid the Covid2019 pandemic in the past three months i.e. April – June 2020. The agency shall be responsible for amplifying the digital presence of the brands through 360 Marketing and Branding solutions for the following brands – Muwin, Appario, Myra, Surat City Traffic Police, Samara Tea, Mantone, Mustin, Varanga, and Panchhi.
Considering the current situation, we all have shifted to contactless and digital mediums for every possible thing thus making it mandatory for a brand to have a strong Digital Presence. Good word of mouth and an immediate need to go digital helped Gemius onboard these clients.
As a creative agency, working with brands from various industries it is necessary to adapt the changing situation and come up with innovative yet relatable ideas. All the brands now have become more active, focusing more on performance-based marketing.
Gemius Design Studio co-founder & creative navigator Anushree Pacheriwal says, "Gemius has always been known for the concepts and creative strategies. We have been striving to come up with ideas and strategies which can attract consumers of our clients and ensure we get the right kind of business opportunities. During the lockdown and even now, we are striving for the same and with all the new accounts on board, we are working aggressively on innovative and path-breaking ideas to capture the market".
Gemius Design Studio studio manager Arunima Jain added, "When multiple clients come on board, operations become a challenge. The team has been super excited to plan all the campaigns, ideas and strategies. As we have started rolling out communications for a few of the brands, the result speaks for itself. We are all hands-on deck for the time to come and are totally pumped up for the days ahead".
Gemius Design Studio co-founder & captain Saurabh concludes saying, "The team and the leaders are putting in endless efforts to ensure our work quality remains consistent with all the work we are doing. Not just in today's time but in general, Honesty and Consistency are the two key things one should adopt to deliver the right kind of services. We always bank by these qualities and ensure that no matter the situation or the challenge we are facing, we deliver to the promise we have committed. These have surely been trying times with the COVID situation taking us all on a roller coaster ride but we have been able to sail through. Gemius is also celebrating it's 6 years on 15th July, 2020 and we can proudly say, so far so good!".
Ever since the inception of the dynamic agency in 2014, it has been making waves in the industry with an admirable passion for creativity, hard work and the ability to think out of the box. Marking their 6th Anniversary this July the creative agency shares a small tribute to their journey so far HERE.
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Uidai partners with Google to help users locate Aadhaar centres
Verified Aadhaar centres to appear on Maps with services and access info
MUMBAI: Finding an Aadhaar centre may soon be as easy as finding your favourite café. In a move aimed at making public services more accessible, the Unique Identification Authority of India has partnered with Google to display authorised Aadhaar centres on Google Maps. The feature, expected to roll out in the coming months, will allow residents to locate verified centres quickly and confidently.
More than 60,000 Aadhaar centres, including state of the art Aadhaar Seva Kendras, will be mapped. When users search on Google Maps, they will be directed to authorised facilities rather than unverified listings, helping curb misinformation and confusion.
The listings will do more than drop a pin. Users will be able to see the nature of services offered at each centre, whether it is adult enrolment, child enrolment, or limited to address and mobile number updates. Details such as operating hours, parking availability and divyang friendly infrastructure will also be shown wherever applicable.
Uidai CEO Bhuvnesh Kumar, said the collaboration is part of the authority’s continued effort to improve ease of living for Aadhaar holders by making authorised centres simpler and faster to navigate.
The partnership will deepen in its next phase, with Uidai using Google Business Profile to manage information and respond directly to public feedback. Looking ahead, the two organisations are also exploring the option of enabling appointment bookings through the Google Maps interface, potentially allowing residents to plan their visits with greater efficiency.
Google India country head, strategic partnerships Roli Agarwal, said integrating verified Aadhaar centres would help millions access trusted services with confidence, bringing essential government infrastructure closer to the people who need it most.
If all goes to plan, a routine Aadhaar update may soon begin not with a queue, but with a search bar.
