MAM
GCPL’s Sunil Kataria is ISA’s new chairman
MUMBAI: The newly elected executive council of the Indian Society of Advertisers (ISA) has recently elected Godrej Consumer Products SAARC and India -business head Sunil Kataria as the chairman.
On his election, Kataria said, “Our focus would be to deliver the desired benefit to the advertisers and other stakeholders. I look forward to working with all and make this a credible, meaningful and business impacting ecosystem.”
Kataria joined GCPL in 2011 to oversee the sales and marketing organisation for the India and SAARC businesses. He has diverse work experience across FMCG and consumer services sectors in sales, marketing and business. He had a stint of 12 years at Marico Industries.
Other members of the Executive Council are as follows:
Atul Agrawal, SVP-Corporate Affairs, Group Corporate Communications, Tata Services
Anuradha Aggarwal, Chief Marketing Officer, Marico
Abraham Mathew Alapatt, President & Group Head-Marketing, Service Quality, Financial Services & Innovation, Thomas Cook (India)
Narendra Ambwani, Director, Agro Tech Foods
Ajoy H Chawla, Sr. VP, Chief Strategy Officer, Titan Company
Paulomi Dhawan, Advisor, Raymond
Sonali Dhawan, Brand Director, Procter & Gamble Hygiene & Health Care
Chandru Kalro, Managing Director, TTK Prestige
Sandeep Kataria, Director – Commercial, Vodafone India
Sandeep Kaul, Divisional Chief Executive – India Tobacco Division, ITC
Sandeep Kohli, Executive Director – Personal Care, Hindustan Unilever
Beena Koshy, Executive VPr, Advertising, Digital & Branding, Bajaj Electrical
Bharat V Patel, Independent Director, Birla Sun Life Asset Management Company
Prashant Richard Peres, Director Marketing Chocolate, India, Mondelez India Foods
Ramakrishnan Ramamurthi, Vice-Chairman, Joint MD & Group CEO, Polycab Wires
Samardeep Sunil Subandh, Chief Marketing Officer, Flipkart
Amit Tiwari, Director, Philips India
Brahm Vasudeva, Chairman, Hawkins Cookers
ISA has advertiser members from across industries who contribute to approximately over two-thirds of the annual national non-governmental ad spends. ISA played a significant role in the formation of BARC and is closely partnering with it towards advertisers getting robust and credible data.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
