MAM
Gautam Gambhir is brand ambassador of Beverly Hills Polo Club
NEW DELHI: Cricketer Gautam Gambhir is the brand ambassador for Beverly Hills Polo Club, the well known International brand in casual fashion.
Signing on Gambhir highlights BHPC’s commitment to become a dominant brand in the youth category.
Gambhir will be integrated into BHPC’s programmes in India and will be leveraged through multi-faceted marketing initiatives, including, consumer promotions, online support, store launches and public relations to endorse BHPC’s trendy and casual fashion apparels and accessories.
RPG Enterprises Vice Chairman Sanjiv Goenka said: “Gambhir is one of the most promising players in the Indian cricket fraternity today. He is a perfect fit for our brand as he personifies the style, energy, confidence, contemporariness and versatility which are core attributes of Beverly Hills Polo Club. Having established ourselves in the field of fashion and lifestyle, Beverly Hills Polo Club is now poised to scale new heights with this association”.
Talking about his association, Gambhir said, “BHPC‘s wide collection of apparel and accessories is a perfect match with my personality and reflects my preference for refined comfort and stylish elegance. The collection is exclusive, has a global feel with its Californian intonation and contemporary style. Hence a perfect fit for today‘s fashion forward youth.”
The event also witnessed a fashion show where the newly appointed brand ambassador Gambhir walked the ramp with popular models like Joey Mathews, Krishna Somani, Amanpreet Wahi, Aanchal Oberoi and others, showcasing the extensive collection from the BHPC portfolio.
Beverly Hills Polo Club, an exclusive tie–up with the retailing arm of RPG Enterprises, Spencer’s Retail Ltd., is strategically developed by Spencer’s for the Indian Market with a focus on making international fashion more affordable. The product range for the Indian market currently consists of: iconic graphic T-Shirts, Polo Shirts and Jeans, plus Fashion Accessories, Bags, Wallets, Eyewear, Fragrances, Caps and Watches for Men and Women. Currently BHPC operates 14 standalone stores in Delhi/NCR region, Mumbai and Punjab.
AD Agencies
Publicis acquires AdgeAI to sharpen predictive measurement in advertising
Deal integrates AI-driven content intelligence with Publicis production platform
MUMBAI: Publicis Groupe is doubling down on data-led creativity with the acquisition of measurement and content intelligence firm AdgeAI, a move aimed at helping brands understand what truly works in their campaigns.
Announced on March 12 in Paris, the deal brings AdgeAI’s analytics technology into Publicis’ AI-driven production ecosystem, allowing brands to measure and predict creative performance in real time. The company said the integration will help marketers move beyond guesswork and focus on content that delivers measurable business outcomes.
AdgeAI’s platform analyses engagement and conversion data across video and digital campaigns to pinpoint which creative elements resonate most with audiences. By identifying patterns that drive results, the system provides insights that guide content strategy and improve returns on marketing investment.
The acquisition comes at a time when brands are producing more content than ever before. While the tools to create campaigns have become faster and cheaper, many marketers still struggle to determine which messages actually drive sales.
Publicis Groupe chairman and CEO Arthur Sadoun, said brands today need clarity rather than just volume. “In the AI era, brands do not simply need more content. They need to know what works, and why, so they can scale their messaging across audiences, markets and platforms,” he said. He added that the acquisition turns creative measurement from a backward-looking report into a forward-looking capability that predicts outcomes.
Publicis production chief executive officer Deepti Velury, said embedding predictive intelligence into the production process will allow brands to create fewer but more effective assets. According to her, AdgeAI’s technology can analyse creative components at a granular level and identify patterns directly linked to campaign performance.
AdgeAI co-founder and CEO Eyal Ben Shalom, described the deal as a shift in how the industry approaches creative intelligence. By plugging its technology into Publicis’ broader platform, he said brands will be able to move at the speed of digital algorithms without losing the spark of strong creative ideas.
With the addition of AdgeAI, Publicis is positioning itself to close the gap between creativity and data, giving brands a clearer view of what clicks with audiences and what drives the bottom line.
