MAM
Gauri Khan Designs partners with Tata CLiQ Luxury to foray into e-commerce
Mumbai: Gauri Khan has partnered with Tata CLiQ Luxury to launch her brand, Gauri Khan Designs, in the e-commerce space.
With this launch, consumers can now shop Gauri Khan’s favourite designs on Tata CLiQ Luxury to elevate their homes and office spaces.
GKD’s flagship Mumbai store houses a variety of curated pieces across categories. To expand its reach further and make her designs and creations available to a larger audience, the brand has forayed into the e-commerce space for the first time with its launch on Tata CLiQ Luxury.
The platform will offer easy access to an extensive selection of Gauri Khan Designs soft furnishings and accessories, including rugs, cushions, bed linens, trays, breakfast trays, glassware, cheese platters, artwork, coasters, small sculptures, candle holders, table lamps, side tables, trolleys, and pouffes, among others. In addition, consumers can also shop from a range of marble accessories, which include cheese platters, planters, candle stands, artifacts, and more.
Commenting on the launch, Tata CLiQ Luxury business head Gitanjali Saxena said, “At Tata CLiQ Luxury, we are constantly focused on offering the best of luxury products and brands across categories to consumers. Our existing home category on the platform includes a wide range of products, from décor to serveware and more. As we strive to expand and strengthen our home category, we are thrilled to exclusively launch Gauri Khan Designs on our platform. A coveted interior designer, Gauri Khan has carved a niche for herself in the realm of interior designing, and her creations are known for their exquisite design aesthetics. We are delighted to offer our discerning customers across the country an opportunity to shop from a thoughtfully curated selection of products across a wide assortment of soft furnishings and accessories to artistically transform their spaces.”
Speaking about this partnership, interior designer and producer Khan said, “I am elated to share that Gauri Khan Designs has found a new home at Tata CLiQ Luxury. At Gauri Khan Designs, we are constantly innovating and curating designs and products that will appeal to the consumer’s sense of evolving aesthetics. Tata CLiQ Luxury is India’s leading luxury lifestyle platform that offers customers an engaging and elevated online shopping experience. Through this partnership, Gauri Khan Designs will now be able to reach and be accessible to consumers across the country who are looking at revamping their spaces. We look forward to a fruitful partnership.”
MAM
PropertyPistol appoints Hemant Bajaj as chief marketing officer
Proptech firm taps global marketing leader to sharpen brand and growth strategy.
MUMBAI: In the fast moving world of proptech, building homes may be the business, but building the brand is just as crucial. Propertypistol, the proptech driven real estate advisory platform, has appointed Hemant Bajaj as its chief marketing officer (CMO) as the company looks to strengthen its brand narrative and accelerate growth across markets. Bajaj will lead the company’s marketing operations across multiple geographies, overseeing brand strategy, integrated marketing initiatives and revenue aligned growth programmes as Propertypistol prepares for its next phase of expansion.
The appointment comes at a time when the proptech sector is seeing rapid digital adoption, with companies increasingly focusing on leadership talent capable of combining technology, data driven marketing and customer experience.
Bajaj brings experience spanning India, South East Asia and the Middle East, where he has worked on scaling brands and leading digital transformation initiatives across multiple industries. His work in the marketing and media ecosystem recently earned him recognition as a ‘Powerhouse Leader’ at the Mastermind Awards in Dubai, highlighting his track record in managing high impact marketing mandates.
Propertypistol founder and managing director Ashish Narain Agarwal said the appointment comes at a pivotal stage in the company’s journey as it looks to strengthen its market presence.
“Hemant’s appointment comes at a defining moment for us. As we scale our market position, it is vital to have leadership that blends strategic vision with executional depth. Hemant’s deep understanding of brand and business alignment will be instrumental as we redefine the proptech landscape,” Agarwal said.
Bajaj said Propertypistol’s technology first approach to real estate advisory was one of the key reasons behind his decision to join the company.
“Propertypistol has established itself as a technology first platform that is redefining how investors navigate the property market. Having led marketing transformations across international borders and fast paced industries, I recognise the exceptional strength of the foundation built here,” he said.
He added that his focus would be on accelerating the company’s digital marketing capabilities while building strategies that deliver sustained value for customers and partners worldwide.
The leadership move reflects Propertypistol’s broader effort to strengthen its executive team as the proptech industry evolves rapidly. With property search, advisory and transactions increasingly shifting online, companies in the sector are investing heavily in marketing intelligence and digital platforms to stay competitive.
By bringing Bajaj on board, Propertypistol is betting that sharper brand positioning and technology led marketing will help it stand out in an increasingly crowded digital real estate marketplace.
