Brands
Gaurav Tandon brings Limited Edt to India
Mumbai: Limited Edt, the Singapore-based sneaker and lifestyle chain, with a legacy spanning for more than two decades, is poised to cut through the Indian market under the visionary leadership of Gaurav Tandon. With a deep comprehension of market dynamics and consumer behavior, Tandon is all set to lead Limited Edt, into the vibrant Indian market.
Tandon, renowned for his impeccable business acumen and market insights, takes over the reins as the managing director, overseeing all business aspects, bringing with him a wealth of experience from his previous leadership roles as Vice President of Deutsche Post AG and Founder of Amaze Consulting Services and top consulting firms like Aon Hewitt and Mercer.
Limited Edt’s expansion into India comes at an opportune time, with the country’s sneaker and streetwear market projected to reach a revenue of US$2.80 billion by 2024, presenting exciting growth prospects. Reflecting on the brand’s expansion, Mandeep affirms, “India’s dynamic landscape presents limitless opportunities for Limited Edt to thrive. Tandon’s vision for the streetwear and lifestyle industry in India, along with his strategic business management and development skills, aligns perfectly well with my vision for Limited Edt India, that is, to redefine the sneaker culture and what it means to be the ‘only’ sneaker destination in the country.”
Speaking on his new role, he said, “I am thrilled to spearhead Limited Edt’s journey into India’s burgeoning sneaker and streetwear fashion scene. We want to create an experience that is all about authenticity, exclusivity, and exceptional craftsmanship. Our upcoming partnerships are going to celebrate and promote India’s local culture, talent, and design while, of course, catering to the diverse needs of Indian consumers. I am someone who believes in shaping trends, and this opportunity as an M.D. is all about that.”
With his global influence and deep understanding of cultural nuances, Tandon is poised to drive Limited Edt’s success in India. The brand’s partnerships with esteemed names like Adidas Consortium and Asics are just the beginning, showcasing its commitment to delivering exclusive footwear collections.
Brands
Uniqlo India signs Jasprit Bumrah as brand endorser
Cricketing star fronts new LifeWear campaign highlighting comfort and simplicity.
MUMBAI: Jasprit Bumrah just bowled a perfect yorker into fashion because when the fastest bowler in the world picks Uniqlo, even off-field style gets a pace attack. Uniqlo India has roped in Indian cricket icon Jasprit Bumrah as its brand endorser, kicking off the partnership with a fresh campaign that brings the brand’s LifeWear philosophy to life, clothing engineered for simplicity, quality and effortless comfort in daily routines.
The 30-second film shows Bumrah in relaxed, everyday moments away from the crease highlighting how the AIRism Oversized T-shirt slips seamlessly into his off-field life. The narrative quietly mirrors his journey as a fast bowler, built on consistency, instinct and the kind of fit that feels right from the first wear and only gets better with time.
Jasprit Bumrah said, “In my day-to-day life, I prefer clothing that feels comfortable and effortless, especially when I’m spending time off the field. That’s why I’m happy to be partnering with Uniqlo, the brand’s approach to everyday clothing feels like a natural extension to my personal style.”
Uniqlo India marketing director Nidhi Rastogi added, “We are proud to partner with cricket world champion Jasprit Bumrah and welcome him to the Uniqlo family. His focus on excellence, authenticity and quiet confidence reflects the essence of Uniqlo’s LifeWear philosophy.”
The campaign is now live across digital channels, social media, in-store displays and outdoor platforms, with the film and imagery rolling out alongside the announcement.
In a world where pace often means rushing, Bumrah and Uniqlo are reminding everyone that the best things in life and on the body come from calm, consistent comfort that simply shows up every day and gets the job done.
