Ad Campaigns
Garuda Aerospace rolls out its first-ever digital film ‘#KhetonKeKaptan’ with MS Dhoni
Mumbai: To encourage youth and farmers to be captains of their respective farms, Garuda Aerospace, a drone manufacturing company, announced the launch of a new digital film, #KhetonKeKaptan, with its brand ambassador and the former captain of the Indian cricket team, Mahendra Singh Dhoni.
Both Dhoni’s Facebook page and Garuda Aerospace’s social media accounts are online with the brand film.
The film, which was conceptualised by Garuda Aerospace’s brand team and jointly produced with Dhoni Entertainment Pvt. Ltd., illustrates the needs of farmers in their daily lives and how Garuda drones can help farmers with pesticide spraying, surveillance, and mapping while saving water and time.
In addition to this, the manufacturer also announced that it would provide drone loans and subsidies to youths and farmers, as well as various training programmes to fly these drones.
Recently, Garuda Aerospace has also launched a virtual learning platform and flagged off its Drone Yathra, which aims to create awareness among farmers in 775 districts across India using technology and drones.
Speaking on the launch of the brand film, Garuda Aerospace founder and CEO Agnishwar Jayaprakash said, “Farmers are the heroes of our nation, and we at Garuda Aerospace have been committed to designing drones that help farmers spray pesticides altogether and make their lives easy. Mahendra Singh Dhoni, the brand ambassador of Garuda Aerospace and former captain of the Indian cricket team, salutes the farmers, saying they are the future. The brand film #KhetonKeKaptan highlights how farmers can enhance their quality of life and farming by using Garuda Kisan drones. He urges that every farmer is the captain of their farm.”
Garuda Aerospace, India’s most valuable drone start-up, created history last week by becoming the first-ever drone company to get dual DGCA approvals for both the drone manufacturing type certificate and the RPTO.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
