MAM
Garnier to launch interactive campaign for Pure Active
MUMBAI: Skincare major Garnier is gearing up to launch a new interactive digital ad campaign for their brand Garnier Pure Active.
FoxyMoron is the digital creative and media agency for the campaign.
Titled ‘Burst BlackHeads‘, the campaign personifies ‘BlackHeads‘ as characters and gets audiences and prospective consumers to know these BlackHeads and thus understand not only their causes but also their characteristics via interactive storytelling.
The characters, with names like ‘Oily Omkar‘, ‘Sticky Suzy‘, ‘Don Blackhead‘ and ‘Lil Don‘, live lives on the faces of every user and through the same, ensure that they drive home the point of the key causes of blackheads being oil, pollution and dust.
On digital, Facebook is the central hub for the campaign. There are digital banners across sites like Facebook, YouTube, Yahoo, Indiatimes, In.com, the Google Network and other niche sites used to generate visibility on digital.
The campaign aims to generate a reach of over 20 million for the ‘BlackHeads‘ campaign on digital taking users through multiple interactive banners and messages that effectively communicate the product truth.
It has launched with a teaser, which currently has consumers guessing who these ‘characters‘ really are. The objective of the teasers is to create intrigue, generate a sense of likeability for the design but also communicate that these characters coming as actually ‘bad‘ for you.
Garnier Skin Naturals marketing manager Anuj Jain said, “Pimples and blackheads are usually a taboo subject to talk about openly for teenagers. To enable them to effectively understand and also discuss the causes of blackheads in an interesting and interactive format, we decided to pursue an interactive storytelling format with a strong and disruptive visual approach that catches the attention of teenagers.”
FoxyMoron online strategist Harshil Karia added, “Apart from being visually stimulating, the campaign focuses on core communication and has strong elements of education and zeroing in on the product truth, which is the essence of Garnier communication.”
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
