MAM
Garnier to launch interactive campaign for Pure Active
MUMBAI: Skincare major Garnier is gearing up to launch a new interactive digital ad campaign for their brand Garnier Pure Active.
FoxyMoron is the digital creative and media agency for the campaign.
Titled ‘Burst BlackHeads‘, the campaign personifies ‘BlackHeads‘ as characters and gets audiences and prospective consumers to know these BlackHeads and thus understand not only their causes but also their characteristics via interactive storytelling.
The characters, with names like ‘Oily Omkar‘, ‘Sticky Suzy‘, ‘Don Blackhead‘ and ‘Lil Don‘, live lives on the faces of every user and through the same, ensure that they drive home the point of the key causes of blackheads being oil, pollution and dust.
On digital, Facebook is the central hub for the campaign. There are digital banners across sites like Facebook, YouTube, Yahoo, Indiatimes, In.com, the Google Network and other niche sites used to generate visibility on digital.
The campaign aims to generate a reach of over 20 million for the ‘BlackHeads‘ campaign on digital taking users through multiple interactive banners and messages that effectively communicate the product truth.
It has launched with a teaser, which currently has consumers guessing who these ‘characters‘ really are. The objective of the teasers is to create intrigue, generate a sense of likeability for the design but also communicate that these characters coming as actually ‘bad‘ for you.
Garnier Skin Naturals marketing manager Anuj Jain said, “Pimples and blackheads are usually a taboo subject to talk about openly for teenagers. To enable them to effectively understand and also discuss the causes of blackheads in an interesting and interactive format, we decided to pursue an interactive storytelling format with a strong and disruptive visual approach that catches the attention of teenagers.”
FoxyMoron online strategist Harshil Karia added, “Apart from being visually stimulating, the campaign focuses on core communication and has strong elements of education and zeroing in on the product truth, which is the essence of Garnier communication.”
MAM
Crocs and Lego launch new collaborative collection in India
Iconic brands bring playful creativity to footwear with first drop on 13 April 2026.
MUMBAI: Crocs and Lego have clicked together once again and this time, the bricks are heading straight for Indian feet. The global footwear brand Crocs has announced the India launch of its latest Crocs x Lego Group collection, following the excitement of their multi-year global partnership unveiled earlier this year. The collaboration celebrates creativity, play, and individuality, merging Crocs’ signature comfort with Lego’s iconic building-block spirit.
The collection will roll out in two phases. A digital-exclusive pre-launch begins on 13 April 2026 on crocs.in, featuring four styles: the Lego Masterbrand Creativity Clog, Lego Midnight Garden Creativity Clog, Lego Creativity Clog, and Kids’ Lego Creativity Clog. Each pair purchased during this phase will include an exclusive Lego minifigure as a collectible bonus.
From May 2026, the full collection will be available across select Crocs stores, VegNonVeg, and Foot Locker outlets nationwide.
The designs playfully blend Crocs’ classic clog silhouette with Lego brick-inspired details, complete with custom Jibbitz charms on the upper and sole. The collection encourages wearers to treat their footwear as a canvas for personal expression, without any set instructions just an open invitation to build, explore, and have fun.
Crocs chief marketing officer Carly Gomez said, “The Lego Group’s boundless imagination makes them the perfect match to Crocs’ wonderfully unordinary spirit. We are both brands that pride ourselves on being built different, celebrating self-expression and fuelling creativity.”
LEGO Group, head of licensing & extended line design & partnerships Satwik Saraswati added, “Our common mission to enable self-expression and wear it with pride only marks the beginning of a journey with endless possibilities.”
The campaign will extend beyond the product launch through creator-led seeding, elevated visual merchandising, and exclusive on-ground previews, supported by a deeper partnership with the Lego India team.
In a market that loves both comfort and fun, Crocs and Lego have built something special, a collection that lets every step feel like playtime. Get ready to click your heels (or rather, your clogs) because this collaboration is set to be a blockbuster hit with Indian fans.
