Brands
Garnier India hands over digital portfolio to Indigo Consulting
MUMBAI: Publicis Communications’ specialised digital agency, Indigo Consulting, has won the digital duties for L’Oreal India’ personal care brand, Garnier India. The agency will look after the digital and social media mandate for the brand. The account will be handled out of the agency’s Mumbai office, and was won after a multi-agency pitch.
The Garnier customer is discovering new categories, learning new regimens and even comparing and shopping online. For the personal care category, digital is no longer a fringe medium and is a strategic tool used to complement the efforts on mass media. The team at Indigo Consulting will design content and acts that will drive this behaviour change.
Garnier India general manager Pankaj Sharma says, “The team at Indigo displayed an in-depth understanding of how to make our brands relevant on social media. This, coupled with their consumer-centric approach and their data-driven insights made us believe that they are the right partner for us.”
In India, Garnier comprises brands across hair care, hair colour and skin care for men and women. Apart from managing digital and social media, Indigo Consulting will also offer e-commerce solutions, and create and execute 360-degree digital-led brand campaigns.
Indigo Consulting CEO Rajesh Ghatge adds, “We are glad to be working with Garnier to lead this digital evolution through meaningful content and deep engagement. Today, the burden of behaviour change is almost entirely on the traditional TV commercial. But at Indigo Consulting, we will make an impact by leveraging our ‘Play’ platform. Play uses data across social and other channels to create result-oriented experiences for the brand on digital. I look forward to our team creating some fantastic digital acts for this exciting brand.”
Brands
Emami names Dhruv Aggarwal as chief growth officer
Former Bain partner steps in as FMCG firm sharpens growth playbook
MUMBAI: Emami Limited has appointed Dhruv Aggarwal as its chief growth officer, effective 25 March 2026, following the resignation of Giriraj Bagri.
Aggarwal joins the FMCG major from Bain & Company, where he most recently served as partner. With over two decades of experience across consulting and strategy, he brings a global perspective shaped by work across India, the US, the UK and Germany.
During his tenure at Bain, Aggarwal advised consumer, retail and media companies on large-scale transformations, business turnarounds and growth strategies. He was also closely involved with India’s startup ecosystem, guiding early-stage ventures on scaling and digital expansion, while supporting private equity and venture capital firms on investment decisions.
His earlier stints include a brief role at Barclays Capital and operational experience at Jindal Power, giving him a mix of financial and industry exposure.
Academically, Aggarwal holds an MBA from Indian Institute of Management Bangalore and has also been associated with University of Illinois Urbana-Champaign as a PhD candidate and teaching assistant.
The appointment comes at a time when Emami Limited is looking to sharpen its growth strategy in a competitive consumer market. With a seasoned strategist now at the helm of growth, the company appears set to double down on transformation and expansion in the months ahead.
