MAM
Ganesh Shenoy joins MPG as VP – South
MUMBAI: MPG has roped in Ganesh Shenoy as VP South, essentially to handle the Chennai and Bangalore operations.
Commenting on his appointment, MPG CEO Anita Nayyar said, “South has been one of MPGs fastest growing regions, having added clients worth 30 cr of media billing in the last 1 yr. Addition of Ganesh to our team not only reinforces our commitment to existing and new clients but also ensures that the momentum is maintained. Ganesh takes over from Ruby Bana who is Chief Intelligence officer India and South East Asia as of 1 January 2007.”
Shenoy joins MPG with 16 years experience in all the three sides of the media triangle, which includes working in media with agencies like Contract, Ogilvy and Lintas. He was also media manager with BPL, and has been deputy GM south For Hindustan Times.
He has handled a host of clients including Peugeot, General Motors, Dubai Waterfront, Infosys, Sun Microsystems, Intel, IBM, Dell, TITAN, Tanishq, Bru, Liril, Rexona, Lifebuoy.
Speaking about his new role Shenoy said, “I am delighted to be part of MPG. I am looking forward to the new challenge, hopefully leveraging on my past experience. The southern region has a vast advertising base that is growing rapidly. This should translate to great media business for us as well.”
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
