MAM
Ganesh Shenoy joins MPG as VP – South
MUMBAI: MPG has roped in Ganesh Shenoy as VP South, essentially to handle the Chennai and Bangalore operations.
Commenting on his appointment, MPG CEO Anita Nayyar said, “South has been one of MPGs fastest growing regions, having added clients worth 30 cr of media billing in the last 1 yr. Addition of Ganesh to our team not only reinforces our commitment to existing and new clients but also ensures that the momentum is maintained. Ganesh takes over from Ruby Bana who is Chief Intelligence officer India and South East Asia as of 1 January 2007.”
Shenoy joins MPG with 16 years experience in all the three sides of the media triangle, which includes working in media with agencies like Contract, Ogilvy and Lintas. He was also media manager with BPL, and has been deputy GM south For Hindustan Times.
He has handled a host of clients including Peugeot, General Motors, Dubai Waterfront, Infosys, Sun Microsystems, Intel, IBM, Dell, TITAN, Tanishq, Bru, Liril, Rexona, Lifebuoy.
Speaking about his new role Shenoy said, “I am delighted to be part of MPG. I am looking forward to the new challenge, hopefully leveraging on my past experience. The southern region has a vast advertising base that is growing rapidly. This should translate to great media business for us as well.”
Brands
CEAT signs Yashasvi Jaiswal as brand ambassador in multi-year deal
The tyre giant is backing one of Indian cricket’s brightest young stars, deepening a sporting association that goes to the heart of its brand strategy
MUMBAI: CEAT Limited has signed a multi-year partnership with Yashasvi Jaiswal, one of Indian cricket’s most electrifying young batters, effective 1st April 2026. The deal adds fresh muscle to the Mumbai-based tyre maker’s long-running bet on cricket as its primary marketing canvas.
Jaiswal’s rapid rise in international cricket made him a coveted name in the sponsorship market. His composure under pressure, consistency across formats and an almost unnerving adaptability at the crease are precisely the qualities CEAT wants consumers to associate with its tyres. The brand has historically aligned itself with cricketers who embody control and dependability, and Jaiswal fits that template with little coaxing.
Anant Goenka, vice-chairman of RPG Group, framed the signing in the language of shared values. “Cricket has always been an integral part of CEAT’s brand journey, and we are delighted to welcome Yashasvi Jaiswal to the CEAT family,” he said. “He is one of the most exciting young talents in Indian cricket today, and the qualities he brings to the game — control, dependability and adaptability — align strongly with the values we stand for as a brand. We believe Yashasvi has the potential to lead across tournaments and formats in the years ahead.”
Jaiswal, for his part, was equally enthusiastic. “I am excited to begin this association with CEAT, a brand that has such a strong legacy in cricket and has been associated with several respected names in the game over the years,” he said. “It is always special to partner with a brand that shares your passion for cricket.”
CEAT, founded in Italy in 1924 and now the flagship company of the US$5.2 billion RPG Group, produces more than 41 million tyres a year and sells across 110 countries. It is the first tyre brand to receive both the Deming Grand Prize from the Union of Japanese Scientists and Engineers and the World Economic Forum’s Lighthouse Designation for its use of fourth industrial revolution technologies — credentials that suggest a company comfortable playing the long game.
And that, perhaps, is why Jaiswal makes such sense. He is 23, already a Test opener for India, and almost certainly just getting started. For CEAT, signing him now is less a sponsorship and more an investment — in a career, and in a cricket-obsessed market, that has plenty of overs left to play.
