MAM
GalaxyCard appoints Vinod Arya as head of marketing
Mumbai: FinTech startup GalaxyCard has announced the appointment of Vinod Arya as head of marketing.
Arya will be responsible for overseeing marketing operations and formulating disruptive strategies to make GalaxyCard a game-changing brand in the digital lending market, said the company in a statement.
He is a serial entrepreneur who has founded two startups – the KachchaChittha and Baggies India. With over 10 years of experience, Arya possesses knowledge and expertise in digital marketing.
“Coming from an entrepreneurial background, Vinod always knew the way to crack a company’s success is to fill the minds of people with the brand vision. He has already spearheaded two big giants, particularly in driving business growth and revenue,” said GalaxyCard CEO and founder Amit Kumar. “At GalaxyCard, we have complete faith that he will revolutionize the concept of marketing and take the business growth to new heights.”
Arya is a self-motivated entrepreneur who is consistent with innovating and taking existing marketing to new levels. He holds a bachelor’s degree in computer application, well-versed in digital marketing.
“I am excited to be a part of a company that has already disrupted traditional lending processes,” Arya said. “I look forward to leveraging my experience and reach more target audiences with innovative ideas to drive the company’s growth ambitions.”
Brands
Nykaa eyes majority stake in Deepika Padukone’s 82°E brand
Deal could help scale premium label as Nykaa sharpens its beauty play
MUMBAI: Nykaa is in advanced discussions to acquire a majority stake in 82°E, the premium skincare label founded by Deepika Padukone, according to media reports.
The proposed deal signals Nykaa’s intent to deepen its House of Nykaa portfolio while giving 82°E the scale it has struggled to achieve independently. Padukone is expected to retain a minority stake if the transaction goes through.
For Nykaa, the play is both strategic and timely. With a customer base of over 42 million, the company is betting on its strong distribution, logistics, and repeat purchase ecosystem to revive the brand’s momentum. The two sides already share a working relationship, with Padukone serving as Nykaa’s global brand ambassador since September 2025.
Launched in late 2022, 82°E entered the market with a premium positioning but has faced headwinds. The brand reported revenue of Rs 14.7 crore in FY25, down 30 per cent year on year, alongside losses of Rs 12.26 crore. Industry observers have pointed to steep pricing, a somewhat diffused brand identity, and intense competition from digital-first labels as key challenges.
The potential acquisition also reflects a broader shift in India’s beauty and lifestyle space, where celebrity-led brands are increasingly partnering with larger corporates to unlock scale. Alia Bhatt’s Ed-a-Mamma, for instance, sold a majority stake to Reliance Retail, while Katrina Kaif’s Kay Beauty has emerged as a standout success within Nykaa’s portfolio, clocking Rs 132.4 crore in FY25 revenue.
Nykaa itself has been on a strong growth trajectory. Its parent, FSN E-Commerce Ventures, reported a 156 per cent jump in net profit to Rs 68 crore in the December 2025 quarter, with revenue reaching Rs 2,873 crore.
Nykaa has been steadily building its portfolio through acquisitions such as Dot & Key, Earth Rhythm and Nudge Wellness, signalling a clear push to own and scale homegrown brands.
If the 82°E deal materialises, it could mark a fresh chapter for the label, blending celebrity appeal with corporate muscle. For Nykaa, it is another calculated step in staying ahead in an increasingly crowded beauty aisle.
