MAM
Gaana surprises listeners with new feature ‘AutoQueue’
Mumbai: Music streaming app, Gaana has unveiled its latest product feature ‘AutoQueue’ that promises to offer personalised music listening to its users.
The newly introduced feature is powered by a machine learning algorithm that factors the probability of songs being heard together (past behavior) as well as similarity of music, tempo/bpm, etc to predict possible songs a user would like to hear after they have manually played one song. The algorithm analyses thousands of signals and data points to come up with personalised song suggestions.
The feature enables consumers to hit up a song and indulge in seamless streaming while Gaana plays similar songs on its own. The benefit is that it will dramatically reduce the time spent in manual searching & solves the problem of “listener’s block” (where one struggles to think of the next song to play). Autoqueue also makes the discovery of new music easier, as listeners get served apt songs they might not know of on their own.
Gaana CEO Sandeep Lodha said, “In the last year and a half, audio streaming has played a major role in people’s lives and consumption is on the up. With AutoQueue we are going one step further to hyper-personalise each user’s app experience making it effortless to listen to great music. The feature is born of Gaana’s user research & tech capabilities and gives personalised endless background track to the lives our users live in the foreground.”
The brand has also released an ad film to communicate the ease & joy of music listening with AutoQueue. The lighthearted commercial shows two girls going for a short drive that turns to a never-ending long drive, as Gaana AutoQueue keeps playing surprisingly apt songs that they love.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
