MAM
Gaana introduces Ashish Vidyarthi – the “kahanibaaz” on Gaana Specials
MUMBAI: Gaana, India’s favourite music streaming app, adds a non-music audio show by eminent Indian film actor Ashish Vidyarthi to its Original Programming series “Gaana Specials”.
Prashan Agarwal, COO, Gaana said “Gaana Specials is our effort to enthrall audience across audio genre’s including but not limited to music related shows, movie reviews, comedy and story telling. Ashish is well known for his work in Bollywood, Tamil & Telugu movies and has a distinct tone which suits audio presentation. Through this show, called “Kahanibaaz”, for the first time people will listen to him narrating stories. Each episode in this series is a veritable performance piece, mixed and sound designed like an audio movie.”
The show is inspired by stories from all around the world – from Alexei Tolstoy to Oscar Wilde to O Henry – which have been brilliantly adapted and reinvented into the Indian context by writer Saurabh Bhramar.
This rich musical narration experience series is now live on Gaana for the listeners. The first season has 10 episodes and every 15 days a new episode will be featured. Apart from the original content audio shows, this meta-story interweaves good music with life experiences, and progresses from episode to episode.
The episodes are mixed and designed like an audio movie. Each episode has around 4 to 5 chunks of talk, each chunk ranging from 5-8 minutes.
Along with the stories that Kahanibaaz narrates, Ashish Vidyarthi threads together his own personal stories. Through this meta-story, the listeners get to know about Ashish’s personality, which seems a bit eccentric and strange. The stories for the First Season are in the dark space, featuring horror and morbid tragedies. The mystique of Kahaanibaaz will be revealed in Season 2 only.
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MAM
Stayfree launches campaign for night-time period protection
New film highlights how Secure Nights pad helps women sleep better during periods.
MUMBAI: Stayfree just turned period nights from restless to restful because when the pad works overtime, even your sleep gets a well-deserved promotion. Stayfree has unveiled a new digital campaign spotlighting the distinct needs of period nights compared with days. The film, conceptualised by DDB Mudra, shows how many women use the same pad day and night, leading to frequent wake-ups from leak worries, poor sleep and drowsy days that follow.
Research cited in the campaign reveals that nearly 67 per cent of women on their periods experience sleep deprivation on some nights due to discomfort and anxiety. The ad gently illustrates this cycle: a woman tosses, checks for stains, and drags through the next day fatigued.
The campaign promotes Stayfree Secure Nights, designed specifically for night-time use with NightLock Technology for superior absorption, 2 times better coverage, a wider back, and a soft feel. It promises up to 100 per cent leakage protection while sleeping, allowing uninterrupted rest so women wake up fresh.
Kenvue, vice president marketing and essential health business unit head Manoj Gadgil said, “Many women unknowingly compromise their sleep quality by using day pads at night. Poor period sleep doesn’t just affect the night; it can impact how women feel and function the next day. Stayfree Secure Nights addresses specific night-time needs with reliable protection.”
The campaign will run across Youtube, Meta and leading OTT platforms, encouraging women to recognise the day-night difference and switch to night-specific protection.
In a world where periods already demand enough stamina, Stayfree isn’t asking for extra effort, it’s quietly handing women the one upgrade that turns restless nights into recharged mornings, one peaceful sleep at a time.
