Ad Campaigns
Gaana.com unveils new campaign with ‘Dil ka Gaana’
MUMBAI: “If music be the food of love, play on!” With these opening words of Twelfth Night, Shakespeare captured an essential bond between two things which human can never do without. The co-relation between music and love has long been established and Gaana.com has decided to re-establish the truth further.
After the success of its first musical campaign ‘Bas Bajna Chahiye Gaana’, Gaana.com has released a new musical advertising campaign ‘Dil Ka Gaana’ that captures and follows a love story between two characters – Ayaan and Rhea.
Using a series of episodes capturing a musical journey of these two young protagonists, Ayaan Khanna and Rhea Bajaj, Gaana will weave a romantic tale.
The campaign showcases India’s first musical episodic series capturing a modern day love story of two strangers coming together because of music.
The music for the campaign has been composed by Amit Trivedi and sung by Ash King and Neeti Mohan.
Produced by Gaana productions, the trailer of the short film hit television screens on 21 June 2015.
Times Internet VP, marketing Pratik Mazumder said, “We all know music connects people. Sometimes a moment of musical magic connects deeper and creates lifelong bonds. Gaana.com with its wide array of music content helps create moments of such magic.”
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
