MAM
G Square launches MS Dhoni campaign for plotted developments
Cricketing icon fronts new film highlighting zero-cash policy and transparency.
MUMBAI: MS Dhoni just rolled in on a hoverboard to sell plots because when Thala says “Your Home. Your Dream. Your Choice,” even real estate starts feeling like a winning chase. G Square Group, India’s largest plotted developer, has unveiled a new campaign film featuring cricketing icon MS Dhoni, spotlighting its commitment to transparent real estate transactions and its industry-first zero-cash policy for plotted developments. The sub-one-minute film is set in a vibrant Tamil wedding gathering where friends and family casually discuss life’s next milestones after the celebrations.
The conversation flows naturally from career and marriage to homeownership, shifting from premium apartments to plotted developments as a flexible, long-term investment. MS Dhoni makes a stylish, unexpected entry on a hoverboard wearing a traditional veshti, joining the discussion with his signature calm and reassurance. He guides the group toward the advantages of G Square plots locations within city limits, strong connectivity, prices below market value, and the zero-cash policy that eliminates hidden charges.
The narrative subtly weaves in G Square’s scale, 13 plus years of operations, more than 20,000 customers, 5,000 plus acres delivered, and presence across 20+ cities, all presented conversationally without breaking the flow.
G Square Group founder and managing director Bala Ramajayam said, “Our continued association with MS Dhoni reflects the shared values of trust, credibility and consistency that define both the brand and the individual. This campaign is designed to clearly communicate our zero-cash policy and our commitment to transparent, ethical transactions.”
The film, already shared by Dhoni on his social media, is live across digital platforms. In a market where buying land can feel like navigating a tricky pitch, G Square and Dhoni aren’t just promising a home, they’re delivering the kind of straight drive every buyer wants: clear, clean and full of trust.
Brands
Emami names Dhruv Aggarwal as chief growth officer
Former Bain partner steps in as FMCG firm sharpens growth playbook
MUMBAI: Emami Limited has appointed Dhruv Aggarwal as its chief growth officer, effective 25 March 2026, following the resignation of Giriraj Bagri.
Aggarwal joins the FMCG major from Bain & Company, where he most recently served as partner. With over two decades of experience across consulting and strategy, he brings a global perspective shaped by work across India, the US, the UK and Germany.
During his tenure at Bain, Aggarwal advised consumer, retail and media companies on large-scale transformations, business turnarounds and growth strategies. He was also closely involved with India’s startup ecosystem, guiding early-stage ventures on scaling and digital expansion, while supporting private equity and venture capital firms on investment decisions.
His earlier stints include a brief role at Barclays Capital and operational experience at Jindal Power, giving him a mix of financial and industry exposure.
Academically, Aggarwal holds an MBA from Indian Institute of Management Bangalore and has also been associated with University of Illinois Urbana-Champaign as a PhD candidate and teaching assistant.
The appointment comes at a time when Emami Limited is looking to sharpen its growth strategy in a competitive consumer market. With a seasoned strategist now at the helm of growth, the company appears set to double down on transformation and expansion in the months ahead.
