Brands
Fynd collaborates with Reliance Brands
MUMBAI: Fynd, a fashion e-commerce portal, is steadily expanding its services with the help of its new feature, Fynd Store.
Early February, Fynd introduced Fynd Store in over 20 brand outlets of Steve Madden by collaborating with Reliance Brands Limited (RBL). By extending this association further, RBL has now decided to take Fynd Store live in stores for its other premium brands as well.
Fynd Store is now live in 17 GAS stores, 10 stores of Brooks Brothers, 7 Hunkemöller, and 17 Superdry stores. Fynd’s new store-integration feature ensures that every customer gets his/her choice of product delivered to their preferred address.
Fynd Store has already been made available in more than 20 Being Human Clothing stores across India, and the feature has been well received by the retailers and customers. Many times, several stores have incurred loss of sales as they were not able to offer a customer a particular size or colour. Fynd Store eliminates this loss in sales (which amounts to up to 15% of an outlet’s sales) by enabling customers to browse through all the products a brand offers through an in-store screen.
Fynd, an O2O company, directly sources products across various categories including clothing, footwear, jewellery, and accessories, from the most prominent brands in the country. By leveraging technology and investing in constant innovation through products such as Fynd Store, the O2O Company offers Indian fashion enthusiasts an unparalleled shopping experience.
Fynd co-founder Harsh Shah, said, “We are now present in over 70 Reliance Brand stores across India and plan to integrate with more brands under RBL by the end of this month. By integrating Fynd Store in its outlets, we are sure that RBL will be able to offer an even more enhanced purchase experience to its loyal and enthusiastic consumers.”
Brands
Hiili names Sanjay Hemady as country manager India
Media veteran to drive digital decarbonisation push
MUMBAI: Climate tech firm Hiili has announced its entry into India, appointing industry veteran Sanjay Hemady as India country manager to steer its growth in one of the world’s fastest-expanding digital markets.
Hemady, a familiar name across India’s media and consulting circles, will lead Hiili’s India operations from Mumbai. His mandate is clear: help Indian companies measure, manage and reduce the carbon emissions generated by their digital services.
Hiili offers a scientifically validated platform, certified by the UC3M-Santander Big Data Institute, that enables businesses to improve the efficiency of their digital infrastructure while cutting emissions. As organisations race to meet ESG targets, the company positions itself as a practical bridge between climate pledges and measurable action.
“I’m happy to share that I’m starting a new position as country manager, India at Hiili,” Hemady said in a LinkedIn post, adding that the company aims to move beyond broad sustainability promises towards precise, science-based decarbonisation.
Hemady brings more than three decades of experience spanning print, television, radio and digital media. He has previously served as chief executive officer at HIT 95 FM, assistant general manager at CNBC TV18, and held leadership roles at MTV India and The Indian Express, among others. Most recently, he worked as an independent business consultant advising firms across media and technology.
With India’s digital economy expanding at pace, the environmental cost of data, streaming and online services is climbing quietly in the background. Hiili’s bet is that carbon efficiency will soon sit alongside cost efficiency in boardroom conversations.
For Hemady, the move marks a shift from selling airtime and ad inventory to championing climate accountability. If successful, Hiili’s India play could make digital growth not just faster, but cleaner too.
