Brands
Future Supply Chain partners with Road Safety World Series 2020 as principal sponsor
MUMBAI: Future Supply Chain Solutions Limited (FSC), India’s leading third-party supply chain solutions specialist and logistics service provider has partnered with The Road Safety World Series, a five-nation T20 cricket tournament as Principal Sponsor. FSCs integration with the tournament aims to create awareness towards road safety in the country. The sixteen-day cricket series is set to commence from March 07, 2020, to March 22, 2020, in Mumbai and Pune.
With this new association, FSC stands strong towards its goal to promote road safety awareness. FSC as an organisation has always worked around the theme of “Safety Culture" for every member associated with them.
Commenting on the partnership, Future Supply Chain MD Mayur Toshniwal said “We are extremely delighted to be associated with the Road Safety World Series, which provides us a platform to connect with millions of people via Cricket, the most loved sport in the country. Considering the supply chain business that we are in, this partnership will allow us to create awareness and spread the message about road safety at a larger level. We as an organisation have always been supportive of creating awareness by engaging with our employees through various activities and special training sessions for truck drivers to ensure our truck drivers' safety. We intend to do our best to support and promote this cause in future as well.”
With the increasing incidence of road accidents, the ecosystem of the entire society has to come together and take measures at their own respective levels. FSC engages with its employees through various activities including drawing, essay, poster and slogan competitions on warehouse safety themes, quiz competitions and crosswords to highlight the importance of Safety, Health, and Environment at the workplace. The organization also organises a week’s training programme and interactive sessions for their truck drivers across all operations on the importance of safety, health, physical fitness and hygiene for them, while upholding their dignity and acknowledging their role.
Brands
ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
