MAM
Future lies in internet and wireless: Time Warner’s Parsons
MUMBAI: Global media giants have suddenly got serious about internet. The mood is reflected in the recent buys News Corp and Viacom have done, gobbling up internet assets like mySpace.com, propertyfinder.com, Neopets and iFilm at valuations that have surprised many.
Drawing inspiration from its rivals’ aggressive internet strategies, Time Warner’s chairman-CEO Richard Parsons refuses to jettison his plans on the internet and wireless front. Irrespective of the fact that Time Warner burnt its fingers with its 2001 merger with America Online Limited (AOL), Parsons feels the convergence of traditional media and the Internet is inevitable with online advertising holding an “exciting potential”.
“We are the only media company with a major stake in the Internet”, Parsons said during an interview with New Yorker media columnist Ken Auletta. However, he acknowledged the ongoing talks with competitors to sell off a stake in AOL. According to Parsons, Microsoft, Yahoo and a partnership of Google and Comcast have expressed interest in buying or partnering with AOL in recent weeks.
Parsons expressed Time Warner’s interest in retaining some control over the division even if a deal goes through. “We want to help our other companies to take advantage of the Internet and it would be easier if we retained part of AOL after a deal goes through,” he said during the interview.
When queried by Auletta about areas where Time Warner was not active presently, Parsons singled out Wireless and gaming. “Games online and computer games are becoming a huge, huge business, with young males aging 18 to 35.”
Parsons hinted at Time Warner’s plans to attempt some acquisitions or deals on the wireless front. The company has already made its foray into wireless as it joined Comcast, Cox and Brighthouse in a wireless-cable venture with Sprint Nextel to develop a way for consumers to watch cable TV through their cell phone
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
