Brands
Future Group launches premium gourmet gifting brand
MUMBAI: Future Consumer Limited the food and FMCG arm of Future Group launches a premium gourmet gifting brand – ‘Gruezi’, in partnership with ‘Chocolat Frey AG’ headquartered in Switzerland. Chocolat Frey AG is one of the world’s most premium chocolate manufacturer and is part of Migros Group. The brand name ‘Gruezi’ is inspired by the Swiss word for ‘hello’ which signifies the welcoming of new moments that will be etched in memories for life!
Gruezi offers pure Swiss chocolates crafted by a technique that has been mastered for over 200 years, with a unique blend of flavors, ranging from a crunch to mouthfuls of soft and delicious soft-fills – concepts inspired by various Swiss elements like the behemoth, the king of mountains, Matterhorn. Gruezi’s initial range of gourmet offerings include finest assortment of Swiss chocolates available in two special packs Gruezi Swiss Matterhorn Chocolates and Gruezi Assorted Centre Filled Chocolates.
Rahul Kansal says, “We are extremely excited to launch Gruezi, as it’s our first foray in the premium chocolates category. Gruezi is a gourmet gifting brand that is not limited to festivals or special celebrations. Instead, whenever the moment calls for expressing more than a casual gesture, Gruezi finds place. A perfect way to say hello to joy!”
Gruezi Swiss Matterhorn Chocolates are jagged peaks of velvety milk chocolate that sit around honey and almond nougat which make every bite worth savouring. Gruezi Assorted Centre Filled Chocolates include four indulging flavors such as Triangolo, Mandolina, Caramelita and Giandor. Both packs are priced at Rs. 450 per box and can be purchased from Foodhall, select Big Bazaar Gen Nxt, Big Bazaar and Nilgiris stores in Mumbai, Delhi and Bangalore.
Brands
Aman Gupta launches new venture OffBeat Studios
Boat co-founder steps into fresh entrepreneurial chapter after shifting to non-executive role.
MUMBAI: Aman Gupta just flipped the beat because when you’ve already made waves with Boat, the next move is to start a whole new rhythm.
boAt co-founder Aman Gupta has unveiled his new entrepreneurial venture, OffBeat Studios, marking his first independent project since stepping away from day-to-day operations at the audio and wearables brand. In a post on X on 3 March 2026, Gupta wrote: “With every birthday, some grow older, I grow bolder. I am still hungry, still impatient and still driven. Aman 2.0 begins soon. Introducing my new venture. @Offbeatstudios1.”
Details about OffBeat Studios remain scarce. Gupta has shared only a stylised “OFF/BEAT” logo and no specifics on the business model, sector focus, funding, team or launch timeline. It is unclear whether the venture will operate independently or hold any strategic link to Boat.
Gupta played a pivotal role in building boAt’s brand and marketing identity since its inception and gained wider visibility as a judge on Shark Tank India. His shift to a non-executive board position followed a leadership transition at Boat last year, Gaurav Nayyar was appointed CEO, while co-founder Sameer Mehta took on the role of executive director focused on strategy, reflecting a move toward professionalised management.
The announcement arrives as Boat’s parent company, Imagine Marketing, gears up for its initial public offering. The Warburg Pincus-backed firm received SEBI approval after confidentially filing in April 2025 and is reportedly targeting a valuation of around Rs 13,000 crore. This marks Boat’s second IPO attempt, the first, filed in January 2022 for Rs 2,000 crore (Rs 900 crore fresh issue + Rs 1,100 crore offer for sale), was withdrawn amid market volatility.
Boat has not commented on whether Gupta’s new venture will impact the upcoming public issue. For a founder who helped turn Boat into a youth-favourite audio brand, OffBeat Studios signals not a slowdown, but a bold new track proving that when one rhythm fades, another is already waiting to drop.
