MAM
Funskool plays it smart this festive season
MUMBAI: Funskool India is turning up the cheer this season with ten brand-new toys and games designed to delight every age, from toddlers stacking cars to families chasing wins on the board.
The home-grown toymaker’s latest lineup brings together some of its most loved in-house brands: Giggles, Handycrafts, and Fundough, alongside licensed international favourites from Molto, Spain. Each promises a dash of creativity, colour and festive fun.
For the littlest hands, Giggles rolls out my first vehicle gift set, a 4-in-1 pack featuring stack-a-car, dump truck, aeroplane and caterpals, and my first playtime gift set, complete with a slide tower, shape-sorting gear box and baby action ball.
Older kids can try their hand at the refreshed sequence classic, the timeless game of luck and logic, perfect for family nights that stretch into laughter-filled marathons.
The crafty bunch haven’t been forgotten either. The Handycrafts diya décor kit and Fundough’s super activity kit promise to keep little fingers busy while fuelling imagination and fine motor skills.
Adding an international flair, Molto’s colourful trucks: fire, dumper, garbage and police, come with nifty tiltable and flip-up features, tailor-made for adventure seekers aged 18 months and up.
“Toys and games bring joy and boost imagination,” said Funskool India CEO K.A. Shabir. “This festive season, we hope to help build a generation of creative young minds who will shape India’s future.”
With prices ranging from Rs 165 to Rs 1,549, the new toys are already lighting up store shelves, just in time to make every child’s festive wish come true.
Brands
Doctor’s Choice launches Protein Muesli, signs Arshdeep Singh
New product offers 25g protein per 100g as brand targets clean nutrition
MUMBAI: Breakfast just got a bouncer and it’s aimed straight at the protein gap. Doctor’s Choice is stepping into the fast-growing nutrition arena with the launch of its Protein Muesli, alongside roping in Arshdeep Singh as its exclusive brand ambassador. The move signals a clear play for the high-protein, clean-label segment, where convenience is king and ingredients are under scrutiny. At the centre of the launch is a campaign film featuring Singh, built around a simple proposition: performance begins long before the pitch, it starts at the breakfast table.
Designed for digital-first audiences, the campaign leans into a snackable format tailored for Gen Z and fitness-focused consumers. It blends aspiration with everyday relatability, positioning the product not as a supplement, but as a routine.
The product itself is pitched as a functional upgrade to a familiar category. Doctor’s Choice Protein Muesli delivers 25g of protein per 100g, with no refined sugar or artificial flavours. It combines crunchy protein balls with a natural chocolate flavour, targeting consumers looking for quick, on-the-go nutrition without sacrificing taste.
Singh’s association goes beyond a typical celebrity plug. As one of India’s most consistent young cricketers, his image aligns neatly with the brand’s messaging around discipline, routine and performance qualities increasingly being mirrored in consumer food choices.
The broader strategy reflects a shift in the FMCG playbook. As consumers become more label-conscious and time-poor, brands are racing to position everyday foods as functional, not just filling. Doctor’s Choice is betting that protein-led, clean-label products can move from niche shelves to daily staples.
With this launch, the brand isn’t just selling muesli, it’s pitching a lifestyle upgrade, one spoonful at a time.
