MAM
Funskool plays it smart this festive season
MUMBAI: Funskool India is turning up the cheer this season with ten brand-new toys and games designed to delight every age, from toddlers stacking cars to families chasing wins on the board.
The home-grown toymaker’s latest lineup brings together some of its most loved in-house brands: Giggles, Handycrafts, and Fundough, alongside licensed international favourites from Molto, Spain. Each promises a dash of creativity, colour and festive fun.
For the littlest hands, Giggles rolls out my first vehicle gift set, a 4-in-1 pack featuring stack-a-car, dump truck, aeroplane and caterpals, and my first playtime gift set, complete with a slide tower, shape-sorting gear box and baby action ball.
Older kids can try their hand at the refreshed sequence classic, the timeless game of luck and logic, perfect for family nights that stretch into laughter-filled marathons.
The crafty bunch haven’t been forgotten either. The Handycrafts diya décor kit and Fundough’s super activity kit promise to keep little fingers busy while fuelling imagination and fine motor skills.
Adding an international flair, Molto’s colourful trucks: fire, dumper, garbage and police, come with nifty tiltable and flip-up features, tailor-made for adventure seekers aged 18 months and up.
“Toys and games bring joy and boost imagination,” said Funskool India CEO K.A. Shabir. “This festive season, we hope to help build a generation of creative young minds who will shape India’s future.”
With prices ranging from Rs 165 to Rs 1,549, the new toys are already lighting up store shelves, just in time to make every child’s festive wish come true.
MAM
Liqvd Asia wins Woodland digital mandate
Agency to handle social, influencers and storytelling for outdoor lifestyle brand.
MUMBAI: Liqvd Asia just laced up for the long trail because when Woodland wants to trek deeper into digital, it picks a partner that knows how to make every step count. Liqvd Asia, the digital-first marketing agency known for fusing creativity with performance, has been awarded the digital communications mandate for Woodland, adding another marquee lifestyle brand to its growing portfolio.
Under the partnership, Liqvd Asia will lead Woodland’s social media management, influencer collaborations, brand storytelling, platform-first content strategies, campaign narratives and community engagement initiatives. The focus is on strengthening the brand’s digital presence and deepening connections with younger, digitally native audiences while staying true to Woodland’s legacy of rugged outdoor footwear and apparel.
Woodland, head of digital marketing Nikita Malhotra Singh said, “Woodland is more than a brand; it’s a community of explorers and adventurers. We are thrilled to partner with Liqvd Asia to tell our story in more dynamic and interactive ways.”
Liqvd Asia, founder & managing director Arnab Mitra added, “Woodland is a brand with strong emotional recall in India, built on adventure, durability and authenticity. We’re excited to translate that legacy into digital conversations that feel current, engaging and culturally relevant.”
Liqvd Asia business head Monish Sanghavi noted, “With a brand like Woodland, the focus goes beyond managing platforms to shaping how the brand shows up in the digital world. We look forward to building a strong, consistent narrative that deepens connect with loyal consumers and younger audiences alike.”
The mandate comes as Woodland continues to evolve in an increasingly digital landscape, aiming to blend its decades-old recall with fresh, interactive storytelling across social platforms and creator ecosystems.
In a market where heritage brands must keep pace with scroll-speed audiences, Liqvd Asia isn’t just handling Woodland’s digital, it’s helping the brand trek from dusty trails to trending feeds, one authentic post at a time.
