Brands
From two lines to lifelines Cloudnine celebrates the rise of ‘Mom’
MUMBAI: It starts with two faint lines and ends with a lifetime of unconditional love. This Mother’s Day, Cloudnine Group of Hospitals is shining a tender spotlight on the identity shift that begins the moment a woman realises she’s expecting. With its 2025 campaign, India’s premier birthing centre traces the quiet, powerful transformation behind the most cherished title a woman can earn “Mom.”
From the heart-flipping joy of a first ultrasound to the silent strength of watching one’s body become a home, Cloudnine’s latest campaign captures the raw, real, and radiant moments that mark the path to motherhood. Each frame honours the woman behind the womb, acknowledging the emotional and physical metamorphosis that begins long before the baby arrives.
Cloudnine chief marketing officer and chief digital officer Suresh Pandiyan shares, “The title ‘Mom’ is beyond comparison. While women carry many titles in their lives Dr., Prof., Mrs. ‘Mom,’ expressed in various cultural forms like ‘Amma,’ ‘Ma,’ and ‘Aai,’ is uniquely powerful. It symbolizes unconditional love, sacrifice, and unparalleled joy. This campaign honors every woman’s sacred journey into becoming a mom, a transition that changes her life forever.”
Suresh Pandiyan added further, “#WeKnowMoms at Cloudnine. We are proud to be a part of every mother’s transformation, ensuring that women feel supported and empowered throughout their journey. Our Mother’s Day campaign is a tribute to every woman who embraces the beautiful title of ‘Mom,’ and we are privileged to walk with them every step of the way.”
Anchored by the hashtag #WeKnowMoms, the campaign weaves together poignant visuals and storytelling to reaffirm Cloudnine’s commitment to walking alongside every woman as she navigates the beautiful chaos of motherhood.
The message is simple but profound: every woman who steps into Cloudnine isn’t just getting clinical care, she’s stepping into a life-altering transformation. And on this Mother’s Day, Cloudnine is pausing to say what often goes unsaid: we see you, we honour you, and we know what it took to get here.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
