MAM
From Campus to Corporate- A 21 year old’s guide to launching a career in PR
Mumbai: If you’re here, you either love what ‘Samantha Jones’ from ‘Sex and the City’ did, or you want to know what exactly Public Relations is and how to embark on your journey. A career in Public Relations is dynamic, ever-changing, and never dull or monotonous. As far as careers go, it is considered one of the most prestigious and well-paying ones. However, that doesn’t mean that working in PR is a never-ending party. A day in the life of a beginner PR professional mostly includes writing press releases, managing media interviews, attending industry events, and networking with potential clients.
If you want to kickstart your journey in PR, here are some tips and tricks that helped me!
1 Apply Extensively: Applying to jobs is never enough, especially in PR, as it is a competitive field. Tailor your resume according to the job description, don’t limit yourself to one or two ‘dream companies’. Consider applying to different PR firms and positions that align with your skills and interests. You might just discover an unexpected opportunity that leads to a fulfilling career path.
2 Network, Network, Network: Attend industry events, identify PR agencies and companies, follow their social media accounts (especially on LinkedIn), engage with their content, and reach out to PR professionals/hiring managers of these agencies and companies. Subtly express your interest in working for them, showcasing how you can contribute to the company’s growing success and why you think you would be a suitable candidate or how you stand out from the rest.
3 Work on your communication skills: At its core, the PR industry is all about communication. While you might believe you have amazing communication skills, there’s always room for improvement. Whether it’s refining your pitching techniques for a compelling story, effectively conveying the importance of seizing opportunities to clients, or perfecting your writing skills for press releases, authored articles, or listicles, there’s always more to learn.
4 Stay up-to-date on industry trends: In the fast-paced world of PR and communications, staying in the loop is key. Sign up for newsletters from top publications and stay up-to-date on industry trends. Grasp every piece of information you get, as no amount of information is ever enough!
5 Develop and MAINTAIN media relations: While maintaining media relations is not the sole essence of PR, it sure is a brownie point you wouldn’t want to miss. It’s all about staying in regular touch with journalists, editors, and influencers to ensure credibility and trust are maintained throughout. By keeping these relationships strong, you not only get your message out there accurately but also stay ahead of the game. It’s the secret sauce to making sure your brand shines a little brighter in the media spotlight.
If you’re someone who loves to be on their toes, juggle deadlines like a pro, stay up-to-date on trends, and know what’s happening around the globe before your friends do, loves to talk and meet new people, knows how to craft stories that are impossible to miss, PR is definitely for you! Apart from these skills, it is a cherry on top if you have an extroverted personality, as you’ll be communicating with various people throughout your average workday. And last but not least, you will also need to be a quick thinker who can handle yourself in high-pressure situations or crises. All of this might sound like a lot, but those in the industry love what they do.
The author of this article is Drisshti Asknani.
Brands
Samsung certifies 1,000 Maharashtra students in AI and coding
The South Korean electronics giant marks its first large-scale skilling push in the state, with women making up nearly half the national programme’s enrolment
PUNE: Samsung has put 1,000 students in Maharashtra through a certified training programme in artificial intelligence and coding, the largest such drive the South Korean electronics company has run in the state and a signal that corporate India’s skilling ambitions are moving well beyond the boardroom brochure.
The certifications were awarded under Samsung Innovation Campus (SIC), the company’s flagship corporate social responsibility programme, which launched in India in 2022 with the stated aim of democratising access to future-technology education. The 1,000 graduates were drawn from four institutions: 127 from Savitribai Phule Pune University, 373 from Pimpri Chinchwad University, 250 from D.Y. Patil University’s Ramrao Adik Institute of Technology and 250 from Anjuman-I-Islam’s Kalsekar Technical Campus. All completed training in either AI or coding and programming, the two disciplines Samsung has identified as the critical pillars of the digital economy.
The programme does not stop at technical training. Soft-skills development and career-readiness modules are baked into the curriculum, a deliberate attempt to close the gap between what universities teach and what employers actually want.
“India’s digital growth story will ultimately be shaped by the quality of its talent pipeline,” said Shubham Mukherjee, head of CSR and corporate communications at Samsung Southwest Asia. “As technologies like AI move from the periphery to the core of industries, skilling must evolve from basic training to building real-world capability. This milestone in Maharashtra reflects how industry and academia can come together to create a future-ready workforce that is both globally competitive and locally relevant.”
The Maharashtra drive sits within a rapidly scaling national effort. Samsung Innovation Campus trained 20,000 young people across India in 2025, hitting its stated target for the year. Women account for 48 per cent of national enrolments, a figure the company cites as evidence of its push for an inclusive technology ecosystem. The programme is implemented in partnership with the Electronics Sector Skills Council of India and the Telecom Sector Skill Council.
Samsung, which is marking 30 years in India this year, runs SIC alongside two other initiatives, Samsung Solve for Tomorrow and Samsung DOST, as part of a broader effort to build what it calls a generation of innovators with both the technical depth and the problem-solving mindset to thrive in a fast-moving digital world.
A thousand certified students is a tidy headline. Whether they find jobs that match their new skills is the harder question, and the one that will ultimately determine whether corporate skilling programmes like this one are genuine pipelines or well-photographed gestures.
