MAM
From brainstorms to boardrooms: Django’s rising stars
MUMBAI: They’re not just keeping tempo, they’re setting the rhythm for the next act. Full-service marketing and creative agency Django has turned the spotlight on its own team, announcing a wave of internal promotions to strengthen its leadership bench. The move underscores the agency’s belief in building from within as it gears up for its next phase of growth.
Over six years, Django has evolved into a creative powerhouse, collaborating with more than 250 professionals and serving 150-plus clients across industries. Today, its 85-member team manages over 60 active clients, including ITC, Adani, Parag Foods, TTK Healthcare, and Swiggy Dineout, while expanding its expertise across creative, media, technology, content, influencer marketing, and production.
Leading this internal crescendo is Natasha Bhatia, appointed chief business officer. After a stint at OML managing Bacardi’s international markets, Natasha returns to Django to drive business development. “The future of business development isn’t transactional, it’s transformational,” she said. “It’s about aligning creativity with business intent to build long-term, purpose-led partnerships.”
Shivam Shah, now senior manager, influencer marketing and partnerships, brings fresh perspective after years abroad. “Creators today are more than marketing tools, they’re cultural catalysts,” he shared.
Performance marketing gets a boost with Oshin Kamble, AVP performance marketing, who continues to lead remotely, proving impact doesn’t always need an office. “Performance marketing isn’t just results-driven,” he said. “It’s powered by data, curiosity, and optimisation that prove impact every time.”
On the design front, Django veterans Rohit Pillai and Chinmay Talasilkar step up as senior art directors, blending emotion and inspiration into every frame. “Every brand has a pulse, design is how people feel it,” said Rohit, while Chinmay added, “Originality is a myth, inspiration is the truth.”
Driving creative vision is Siddhesh Parelkar, creative head, who believes true ideas outlast fleeting trends. “It’s always insights that stay with people longer than trends ever could,” he said.
Komal Mathur, now associate director – solutions, continues to manage a major share of Django’s retainer business. “Great partnerships evolve expectations, not just meet them,” she noted. Aditya Pandya, group solution manager, who transitioned from Hindi cinemato digital, credits execution as the real hero, “The idea is only 10 per cent, execution is 90 per cent.”
Rounding off the leadership line-up is Rajmeet Singh Arora, head of video production, who’s blending storytelling with AI innovation. “In the age of automation, storytelling will always be the creator’s edge,” he said.
With this all-star ensemble, Django is doubling down on its creative core, strategy, storytelling, and smart execution, while ensuring its future leadership remains as home-grown as its ideas.
Brands
Centrum taps into daily fatigue with new Har Din Ko Kar Recharge campaign
New film highlights how a quick nutrient boost can turn everyday tiredness into energy
MUMBAI: In a bid to connect with India’s always-on lifestyle, Centrum has rolled out a new campaign titled ‘Har Din Ko Kar Recharge’, spotlighting the everyday struggle with fatigue and the need for simple, accessible wellness solutions.
The campaign, launched by Haleon, promotes Centrum Recharge, an effervescent energy drink mix designed to replenish essential micronutrients lost during daily activity. Priced at Rs 10 per sachet, the product combines Vitamin C, Vitamin B12, Magnesium, and Zinc to support energy, hydration, and immunity in a convenient format.
At the heart of the campaign is a light-hearted film that brings a relatable slice of life to the screen. It follows a tired young man who is unexpectedly challenged to a street game by a child. Initially reluctant, he turns to a Centrum Recharge sachet, after which his energy visibly returns, allowing him to join in with enthusiasm. The narrative neatly ties into the brand’s core message that small nutritional boosts can make a big difference in daily vitality.
Speaking on the launch, Haleon ISC head wellness & OTC Deepali Agarwal said the campaign aims to bring attention back to everyday energy and participation. She highlighted that modern routines often leave people feeling drained, and solutions like Centrum Recharge can help bridge nutritional gaps while encouraging a more active lifestyle.
The brand is also positioning the product as part of a larger push to democratise multivitamin consumption in India, especially at a time when micronutrient deficiencies remain widespread. With variants for both kids and adults and availability across retail, pharmacies, and quick commerce platforms, the company is betting on accessibility as a key growth driver.
The campaign will be amplified across digital and television platforms nationwide, supported by on-ground activations, sampling initiatives, and e-commerce visibility. As Centrum leans into the everyday energy conversation, its latest push makes a clear pitch. Staying energised, it suggests, might just be as simple as hitting refresh on your daily routine.
