Ad Campaigns
French Essence launches #ContestAlert “Unlock Europe with French Essence” campaign with Flipkart
Mumbai: French Essence, a premium perfume brand known for its best in class, is thrilled to announce an exciting new campaign #ContestAlert “Unlock Europe with French Essence” in collaboration with Flipkart. Customers who will be purchasing French Essence perfumes for Rs. 1399 on Flipkart are eligible to enter a draw for a chance to win an unforgettable trip to Europe starting from 5 June till 5 August 2024.
With this campaign, French Essence collaborated with Flipkart to reward their loyal customers and enhance their shopping experience with the allure of a chance to enjoy an unforgettable trip to Europe. Customers can participate by purchasing any French Essence product through Flipkart’s platform. This unique offer not only enhances the joy of purchasing a signature fragrance but also brings a chance to fulfill their dream of exploring Europe within reach.
French Essence CMO Nidhi Gupta shared her enthusiasm about the campaign, stating, “We are delighted to bring this incredible opportunity to our valuable customers. Our main motto is to provide our alluring and captivating fragrances which are crafted with the finest ingredients, inspired by the elegance and romance of France. With this campaign, we want to offer our customers a once in a lifetime grand opportunity to experience Europe’s old-world culture and scenic beauty firsthand”
The idea behind the partnership with Flipkart, known for its rapid growth and innovative approach to e-commerce, always provides a best-in-class, seamless and customer-friendly shopping experience. Partnering with Flipkart allows French Essence to leverage this robust platform to reach perfume enthusiasts nationwide and give them an exciting opportunity to a wide range of audiences.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
