MAM
FremantleMedia sells doc to US pubcaster PBS
MUMBAI: Fremantle International Distribution (FID), the distribution arm of global production outfit FremantleMedia, has licenses The Story of 1 to US pubcaster PBS.
The Story of 1 was originally commissioned for BBC1 in the UK. The one hour documentary special was created by UK independent producer, Impossible Pictures, the award-winning producers of the Walking With… series and has now been sold to broadcasters in 10 territories, including ABC Australia, Tran TV in Indonesia, RTM in Malaysia and TVNZ in New Zealand.
FID MD David Ellender says, “The Story of 1 is perfect for PBS. It is a fascinating show with a universal theme that can be enjoyed by audiences of all ages. It is simultaneously educational while engaging the viewer through skilled story telling and excellent production values.”
The Story of 1 is a documentary special about the origins and importance of mankinds most important discovery the number ‘one’. The Story of 1 is hosted by writer/actor/director Terry Jones who has also written and presented documentaries such as Medieval Lives and The Crusades.
In The Story of 1 Jones takes the viewer on a mystery tour through history to reveal how the discovery of numbers has enabled every human creation throughout time and, ultimately, the evolution of the human race.
MAM
WPP appoints Estée Lauder’s Anne-Isabelle Choueiri as chief transformation officer
Former Estée Lauder executive to lead operations, technology and culture overhaul under WPP’s three-year growth plan
LONDON: WPP has appointed Anne-Isabelle Choueiri as chief transformation officer in a newly created role tasked with delivering the group’s Elevate28 strategy.
Choueiri joins from The Estée Lauder Companies, where she led enterprise-wide strategic initiatives, including the “One ELC” operating model and major upgrades to enterprise marketing, data and analytics capabilities. She also led the redesign of enterprise technology teams and served on the company’s AI taskforce, driving AI strategy, adoption and value realisation across the business.
At WPP, she will be responsible for designing, implementing and embedding the operating model behind Elevate28, the company’s three-year growth plan unveiled in February 2026. She will lead efforts to improve innovation, efficiency and integration across WPP’s client offerings, with a focus on delivering agile, outcome-driven solutions and measurable growth.
Choueiri will oversee organisational transformation across the group, working closely with product and enterprise technology teams to deploy AI, data and technology to build new capabilities and improve operational performance. She will also work with the people function to embed cultural change, strengthen an agile performance mindset and support talent development across the organisation.
Before joining Estée Lauder, she held senior roles across consulting and digital agencies, including at Accenture, Masaï (a Bain & Company spin-off), and Kearney, with experience spanning strategy, data and digital marketing transformation.
Cindy Rose, chief executive officer of WPP, said Choueiri brings a strong track record of leading large-scale transformation across operations, technology and culture, adding that her appointment will help accelerate the group’s next phase of growth under Elevate28.
Choueiri said WPP’s strategy represents an ambitious opportunity to reshape how the company operates and delivers for clients, adding that she looks forward to building integrated solutions and fostering a culture of innovation and change.
She will be based in New York and will join WPP’s executive committee.
