Brands
FreeCharge raises $33 million Series B
MUMBAI: FreeCharge, an online platform for recharge, utility payments, promotions and couponing, has raised $33 million in Series B funding from Sequoia Capital, Sofina and RuNet.
The online portal, which is witnessing a rapid growth, is building an advertising platform that captures online and offline purchase behaviour and brand preferences of consumers, by offering incentives and coupons to users to transact on its platform.
Mobile transactions on the Freecharge app have grown 30x since the beginning of 2014, and the company has more than 10 million registered users. FreeCharge CEO Alok Goel said, “We have been able to assemble one of the best start-up teams in the country and are leading the mobile internet revolution in India. 70 per cent of our transactions come from mobile platforms and we are growing more than 400 per cent year on year.”
Sequoia Capital India Advisors MD Shailendra Singh said, “Freecharge is creating a unique new category, an advertising platform with the ‘consumption graph’ for the most valuable online consumers. We are very impressed with the team’s execution and the rapid growth and engagement of users on the platform.”
RuNet investment officer Galina Chifina added, “Freecharge is one of the most exciting companies in our Indian portfolio with a highly innovative business model that has global appeal and scalability. We are happy to participate in the new round to support the new initiatives the company has embarked upon. The team has done an awesome job to position Freecharge among the leaders of the mobile recharge/payment and data analysis market in India and we believe the new round will help the company to grow even faster.”
The company has added Gokul Rajaram, Koh Boon Hwee, Dhiraj Rajaram to its board of advisors. Apart from this, the online platform has also announced the appointment of Ninad Y Takpere as the chief business development officer. Takpere said, “I am inspired by the innovation that FreeCharge has brought to the Indian e-commerce space. I have great respect for the democratic leadership values and professionalism at FreeCharge. I am quite excited about my role and look forward to contribute and be part of the growth journey of FreeCharge.”
FreeCharge also recently acquired Preburn, in addition to Wishberg, its first acquisition.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
