MAM
Free commercial time on Zee News and IBN7 for winners of special Amagi contest
MUMBAI A new contest has been launched for people who want to advertise on TV on the Dubsmash platform by the Amagi which claims to be the country’s largest TV ad network.
The winner of the ‘EK Lakh Ka Dubsmash’ contest will be awarded Free Commercial Time worth Rs One lakh on Zee News and IBN7. The winner will have the option to choose Free Commercial Time in one out of Delhi, Mumbai, Uttar Pradesh, Punjab, Gujarat, Bihar, Madhya Pradesh, rest-of-Maharashtra, West Bengal, Jammu & Kashmir, North East, Chhattisgarh, and Jharkhand.
The contest will accept submissions from 23 March to 13 April.
Contestants should download the Dubsmash app on a smartphone, create a Dubsmash video lip-syncing with Amagi’s ‘Bada Socho TV Socho’ commercial (which can be found in the Dubsmash library) and upload this video to YouTube.
The YouTube link needs to be shared on social channels across Facebook and Twitter using #BadaSochoTVSocho. On completion, contestants will have to fill out a form on the Amagi website and include a link to their YouTube video.
The winner will be determined by the highest number of YouTube views on their ‘Amagi Bada Socho TV Socho’ Dubsmash video.
The steps have been explained in the promo.
AD Agencies
Publicis acquires AdgeAI to sharpen predictive measurement in advertising
Deal integrates AI-driven content intelligence with Publicis production platform
MUMBAI: Publicis Groupe is doubling down on data-led creativity with the acquisition of measurement and content intelligence firm AdgeAI, a move aimed at helping brands understand what truly works in their campaigns.
Announced on March 12 in Paris, the deal brings AdgeAI’s analytics technology into Publicis’ AI-driven production ecosystem, allowing brands to measure and predict creative performance in real time. The company said the integration will help marketers move beyond guesswork and focus on content that delivers measurable business outcomes.
AdgeAI’s platform analyses engagement and conversion data across video and digital campaigns to pinpoint which creative elements resonate most with audiences. By identifying patterns that drive results, the system provides insights that guide content strategy and improve returns on marketing investment.
The acquisition comes at a time when brands are producing more content than ever before. While the tools to create campaigns have become faster and cheaper, many marketers still struggle to determine which messages actually drive sales.
Publicis Groupe chairman and CEO Arthur Sadoun, said brands today need clarity rather than just volume. “In the AI era, brands do not simply need more content. They need to know what works, and why, so they can scale their messaging across audiences, markets and platforms,” he said. He added that the acquisition turns creative measurement from a backward-looking report into a forward-looking capability that predicts outcomes.
Publicis production chief executive officer Deepti Velury, said embedding predictive intelligence into the production process will allow brands to create fewer but more effective assets. According to her, AdgeAI’s technology can analyse creative components at a granular level and identify patterns directly linked to campaign performance.
AdgeAI co-founder and CEO Eyal Ben Shalom, described the deal as a shift in how the industry approaches creative intelligence. By plugging its technology into Publicis’ broader platform, he said brands will be able to move at the speed of digital algorithms without losing the spark of strong creative ideas.
With the addition of AdgeAI, Publicis is positioning itself to close the gap between creativity and data, giving brands a clearer view of what clicks with audiences and what drives the bottom line.
