Brands
Fraazo announces refresh of its visual branding
Mumbai: In order to drive the brand messaging as a reliable grocery delivery platform, Fraazo has undertaken a rebranding exercise that will create an impact through the medium of visual branding with a revamped logo.
The new colours and illustrations signify the vividness of a farm and fresh produce, invoking a sense of happiness, positivity, and dynamism that aligns perfectly with the brand values. The vibrant colors and visual representations are strongly rooted in a simpler life and a deep appreciation for farm-fresh produce.
“With this rebranding, Fraazo aims to connect with consumers on a deeper level by bringing about a sensation of reliability and joyfulness,” said the brand in a statement.
Fraazo is also tapping consumer touchpoints by revamping the user interface (UI) and user experience (UX) of its application, delivery fleet uniforms and produce packaging with motifs of fruits and vegetables which should garner more visibility and top-of-the-mind recall for the brand. They endeavor to become a trusted partner for customers who cook, providing them with the best quality fruits and vegetables.
With this change, the green grocer has planned aggressive marketing campaigns to reach out to a larger customer base for higher impact. To accomplish this, Fraazo will be launching out-of-home & print campaigns supported by multi-city on-ground activations.
“We are elated to announce the rebranding of Fraazo to support our renewed vision as well as branding. The change will help us communicate our brand values to all our stakeholders effectively,” said Fraazo co-founder and CEO Atul Kumar. “We are seen as a trustworthy, reliable partner offering farm-fresh groceries to our customers and to maximize impact and high visibility, we have refreshed the logo and visual branding to target all consumer touchpoints. We’re aiming to capture a larger market share and appeal to a wider scale of consumers. As a team, we’re extremely thrilled to connect with our customers on a deeper level through a refreshed look and feel of Fraazo’s visual elements.”
Brands
FSS names Anand Krishnamurthi head of global digital delivery
Tech veteran to drive AI-first, cloud-led transformation in payments globally
CHENNAI: Financial Software and Systems (FSS), an AI-first payment infrastructure company, has appointed Anand Krishnamurthi as head of global digital delivery.
In his new role, Anand Krishnamurthi will lead FSS’s global digital delivery capabilities, focusing on AI-first and cloud-led transformation while ensuring predictable, high-quality outcomes for customers worldwide. He will be based in Chennai and report to V. Balasubramanian, CEO of FSS.
Bringing 28 years of experience in technology and digital transformation across banking, capital markets, financial services, and insurance, Anand has held senior leadership positions at Cognizant and NuSummit. He is recognised for scaling multi-geography delivery teams, leading mission-critical platforms, and embedding AI-driven automation in complex, regulated environments.
“What drew me to FSS is its deep payments expertise, strong product DNA, and the scale at which its platforms power real-world financial ecosystems,” said Anand Krishnamurthi. “I aim to strengthen delivery predictability, execution rigor, and engineering quality, building empowered teams that deliver measurable customer outcomes. FSS has a unique opportunity to create real-time, AI-infused payments infrastructure that is resilient, secure, and globally scalable.”
V. Balasubramanian added, “Anand’s track record in leading multi-geography delivery programs and AI-first operating models makes him the ideal leader for FSS as we accelerate our AI-driven digital payments business. His leadership will help us raise the bar for outcomes globally.”
This appointment is part of FSS’s broader push to build an AI-powered, cloud-native delivery organisation capable of meeting the evolving needs of banks, fintechs, and financial institutions worldwide.
