MAM
FPSB India appoints Amisha Sethi as senior vice president – policy & communication
MUMBAI: The Financial Planning Standards Board of India (FPSB India), the Indian subsidiary of FPSB. and the global certifying body for certified financial planner (CFP) professionals, has appointed Amisha Sethi as its senior vice president – policy & communication, effective 3 January 2025.
Amisha Sethi is a seasoned marketing leader with over 22 years of experience across telecom, mobile, technology, aviation, and AI industries. Known for her expertise in brand building, strategic communication, partner relations, and customer engagement, she has held pivotal leadership roles in global organisations.
FPSB India CEO Krishan Mishra said: “Amisha’s diverse experience, visionary approach, and proven expertise in strategic communication will undoubtedly help us drive impactful initiatives. Her leadership will strengthen our engagement with stakeholders and further our mission to elevate financial planning education in India.”
Hitherto she has had stints with Infilect as vice president of global marketing and customer relations; with Locus as vice president of global marketing; with Blackberry as director of Asoa-Pacific brand marketing ; with AirAsia s chief commercial officer, with Airtel as marketing manager, and with AI and deep learning start up Frrole as vice-president of marketing.
Said Amisha: “It is an honor to contribute to shaping the financial planning landscape in India. This opportunity allows me to blend my expertise in communication and strategy with FPSB India’s mission to enhance financial literacy and professional standards.”
Amisha is a multifaceted individual with accomplishments in acting, writing, and fitness. She was crowned Mrs. India Worldwide 2021 and has won multiple acting accolades, including a special jury mention as the best actor at the 14th Dada Saheb Phalke Awards.
She also starred in the OTT-released short film Dronacharya, earning critical acclaim. Amisha is the author of the bestseller It Doesn’t Hurt To Be Nice and has delivered inspiring TEDx talks on leading a balanced, multidimensional life.
An executive scholar in marketing and sales management from the Kellogg School of Management, Amisha also holds a post graduate diploma in management from Amity Business School and a science degree from Delhi University.
Brands
Mana Projects names Ranbir Kapoor brand ambassador amid rebranding
Bengaluru developer unveils new identity focused on design and nature.
MUMBAI: When real estate meets reel star power, the foundation for a new brand story is often laid brick by brick. Mana Projects, the Bengaluru based real estate developer, has appointed actor Ranbir Kapoor as its brand ambassador while unveiling a refreshed brand identity aimed at aligning the company with the evolving expectations of modern urban homebuyers.
The announcement marks a new phase for the developer, which has spent over two decades building residential communities in Bengaluru, particularly along emerging growth corridors such as Sarjapur Road.
The updated brand identity reflects the company’s emphasis on design led living and environmentally conscious development. According to the developer, the new positioning focuses on creating residential spaces where architecture, nature, engineering and lifestyle planning work together to shape meaningful living experiences.
Mana Projects chairman and managing director D. Kishore Reddy said the rebranding represents a natural progression as the company adapts to the expectations of a new generation of homeowners.
“This rebranding represents the natural evolution of Mana Projects as we align ourselves with the aspirations of a new generation of homeowners, particularly millennials who form the backbone of Bengaluru’s dynamic homebuyer community,” Reddy said.
He added that today’s buyers increasingly look beyond basic housing to spaces that combine design, sustainability and a strong sense of community.
“At Mana, our philosophy centres on creating homes where space is purposeful, design is intelligent, nature is respected and engineering ensures long term sustainability. Our association with Ranbir Kapoor reflects this new chapter as we continue to build communities that enable people to truly live brilliantly,” he said.
Kapoor, who has been associated with several lifestyle and consumer brands, said the partnership resonated with his own understanding of what makes a home meaningful.
“A home is one of the most meaningful investments people make in their lives, and it should reflect comfort, warmth and a sense of belonging,” Kapoor said.
“What impressed me about Mana Projects is the brilliance of their thought, the way design, nature and functionality come together to enhance everyday living. I’m delighted to be associated with Mana Projects as they continue to create homes that inspire modern urban families to truly live brilliantly.”
The collaboration will be introduced through a large scale integrated campaign spanning digital platforms, outdoor media and experiential activations, making it one of the developer’s most prominent branding initiatives in recent years.
Founded in Bengaluru, Mana Projects has built a portfolio of residential developments that emphasise thoughtful architecture, amenity rich neighbourhoods and environmentally sensitive planning. The company’s projects often integrate open spaces, green landscapes and energy efficient engineering to support sustainable urban living.
With Bengaluru continuing to attract young professionals and technology workers, the developer believes the city’s housing market is increasingly being shaped by buyers seeking well planned communities that balance functionality with quality of life.
Looking ahead, Mana Projects plans to expand its presence across the city by developing future ready residential projects designed to accommodate emerging lifestyle trends such as hybrid work culture, community driven living and multigenerational households.
By combining a refreshed brand identity with a high profile ambassador, the company hopes to strengthen its position in Bengaluru’s competitive real estate market while appealing to a new generation of homeowners seeking homes that blend design, nature and modern living.
