MAM
FPFAC to organise film marketing seminars every quarter
MUMBAI: The Foundation for Promotion of Film Arts and Crafts (FPFAC) has decided to make the India International Film Convention an annual event and will incorporate a film market at the 2004 convention. The India International Film Convention (IIFC) 2003 – the one of its kind convention that was held on 16 and 17 August 2003 at the Intercontinental The Grand Mumbai. The FPFAC has decided to hold an Indian film seminar every three months
According to a press note, the FPFAC has also decided that in addition to an exhibition and conference, the IIFC 2004 will also facilitate film buyers and sellers interaction through a platform called “Film Market”.
FPFAC president Anil Nagrath claims: “This will be the first international film market of its kind organised by the entertainment industry itself. It will facilitate direct dealing between buyers and sellers of films, television, advertising as well as exhibition products.”
The FPFAC committee claims that the participants at the IIFC 2003 felt that interactive seminars had tremendous advantages because they could get lots of information and knowledge. Therefore, the FPFAC has decided to hold an Indian film seminar every three months to provide the entertainment industry with a forum where there can be a regular interaction and exchange of information, knowledge and experience amongst members of the industry itself.
Nagrath offers that the details of the first seminar shall be declared shortly by the foundation.
The FPFAC note also states that the conference and the exhibition at the IIFC 2004 will be organised with the specific intention of catering to the basic needs of members of the entertainment industry. “It will not only be interactive and friendly but also provide wealth of information which will be of tremendous use to all participants in their day-to-day business just as the conference at the IIFC 2003 proved to be for the participants in the conference,” adds Nagrath.
The exhibition will showcase the latest equipment and technological developments; also provide wealth of information on various locations in India and abroad but also other products and services of use to the participants in the convention.
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FPFAC organises 1st ever global film marketing convention
Brands
Prossima AI appoints Metamorph CEO Satyandre Yadav as media advisor
Move signals push for global storytelling as startup sharpens AI positioning
NEW DELHI: Prossima AI has appointed Satyandre Yadav, chief executive of Metamorph, as its media advisor, in a move aimed at strengthening its global communications and brand positioning.
The appointment comes as the government-recognised AI startup looks to sharpen its narrative in an increasingly competitive and fast-evolving sector. Yadav will lead media strategy, narrative development and global outreach, helping Prossima AI better articulate its technological capabilities and long-term vision across key markets.
The development also marks a strategic expansion for Metamorph, which is formally entering the AI communications space after building expertise across Web3, fintech and emerging technologies.
The partnership follows a strong momentum phase for Prossima AI. The company was recently named among the top five AI startups in India and received a seed grant at the India AI Impact Summit 2026. The recognition was part of a multi-stakeholder collaboration involving the Government of India, Meta, 1M1B, AICTE and YuvAI.
“Effective communication is critical in the AI space, where clarity and trust are paramount,” said Prossima AI cofounder Atulya Bhatt. “Satyandre’s experience in building strong narratives for disruptive technologies makes him an ideal partner as we scale our presence.”
“Prossima AI is building at the intersection of innovation and real-world application,” said Metamorph ceo Satyandre Yadav. “We see immense potential in shaping its narrative as AI continues to redefine industries globally. This partnership also represents a significant milestone for Metamorph as we expand our footprint into AI-led communications.”
As artificial intelligence adoption accelerates across sectors, the need for clear and credible storytelling is becoming just as important as the technology itself. Prossima AI’s latest move reflects this shift, signalling how startups are increasingly investing in narrative alongside innovation to stand out in a crowded market.







