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Foxymoron’s Suveer Bajaj launches digital publication Man’s Life
Mumbai: Suveer Bajaj, co-founder of independent digital advertising agency FoxyMoron and the media network Zoo Media on Thursday announced the launch of a digital publication – Man’s Life which will be exclusively dedicated to men’s lifestyle.
The publication will feature internet-based video, and written content on various segments that include sports, lifestyle, auto, and entertainment.
Popular television presenter and sports commentator Suhail Chandhok will lead the sports editorial. Consulting editor and actor Eva Pavithran will lead the lifestyle editorial, while presenter and content creator Chinmaya Sharma will be in charge of entertainment editorial.
The first phase of the publication will be a video-first content approach by creating video IPs and branded content solutions with upcoming influencers, who will act as digital brand ambassadors. The platform currently offers brand services like creating video IPs, advertiser-funded programmes, advertorials, white labelled content, affiliate marketing, native advertising opportunities, and influencer marketing.
The second phase will introduce the e-commerce aspect of the business model and the introduction of regional content.
“We observed a massive gap in advertising options exclusively for men. We thought if we have successfully built brands for our clients through the network over the years, why not create our own brand leveraging our own skills and experience? I believe that Man’s Life community will be integral in dictating the consumer journey from the discovery to the trial phase,” said Bajaj.
Man’s Life sports editor Suhail Chandhok said, “Sport always brings a sense of upliftment and with everyone being home and video content consumption being at an all-time high, I’m excited about leaning on my experiences to engage with millennial and Gen-Z sports fans through relatable content and also spark some really interesting conversations.”
Man’s Life is published by Mammoth Media, the media publishing house of Zoo Media.
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Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
