MAM
Foxymoron’s Suveer Bajaj launches digital publication Man’s Life
Mumbai: Suveer Bajaj, co-founder of independent digital advertising agency FoxyMoron and the media network Zoo Media on Thursday announced the launch of a digital publication – Man’s Life which will be exclusively dedicated to men’s lifestyle.
The publication will feature internet-based video, and written content on various segments that include sports, lifestyle, auto, and entertainment.
Popular television presenter and sports commentator Suhail Chandhok will lead the sports editorial. Consulting editor and actor Eva Pavithran will lead the lifestyle editorial, while presenter and content creator Chinmaya Sharma will be in charge of entertainment editorial.
The first phase of the publication will be a video-first content approach by creating video IPs and branded content solutions with upcoming influencers, who will act as digital brand ambassadors. The platform currently offers brand services like creating video IPs, advertiser-funded programmes, advertorials, white labelled content, affiliate marketing, native advertising opportunities, and influencer marketing.
The second phase will introduce the e-commerce aspect of the business model and the introduction of regional content.
“We observed a massive gap in advertising options exclusively for men. We thought if we have successfully built brands for our clients through the network over the years, why not create our own brand leveraging our own skills and experience? I believe that Man’s Life community will be integral in dictating the consumer journey from the discovery to the trial phase,” said Bajaj.
Man’s Life sports editor Suhail Chandhok said, “Sport always brings a sense of upliftment and with everyone being home and video content consumption being at an all-time high, I’m excited about leaning on my experiences to engage with millennial and Gen-Z sports fans through relatable content and also spark some really interesting conversations.”
Man’s Life is published by Mammoth Media, the media publishing house of Zoo Media.
Brands
Hyundai Venue crosses 1 lakh bookings, adds HX8 Diesel AT variant
New top-spec automatic diesel trim brings ventilated seats, OTA updates and paddle shifters.
MUMBAI: Hyundai Venue just hit the jackpot and upgraded the prize because when you cross 1 lakh bookings, you don’t just celebrate, you throw in paddle shifters and ventilated seats for the ride. Hyundai Motor India Limited (HMIL) announced that the all-new Hyundai Venue has achieved 1 lakh bookings, cementing its strong position in the compact SUV segment. To mark the milestone and further enhance customer choice, the company introduced the new HX8 Diesel Automatic (AT) variant.
The HX8 Diesel AT is powered by the proven U2 1.5L CRDi diesel engine paired with a 6-speed automatic transmission. It adds a host of premium comfort, safety and convenience features, including:
- Ventilated front seats
- Dual-tone leatherette seats with VENUE branding
- Electric 4-way driver seat adjust
- Controller Over-the-Air (OTA) updates
- Hyundai Bluelink connected car technology
- Electric parking brake with auto hold
- Rear disc brakes
- Ambient lighting on crash pad and central console
- Drive mode select (Eco, Normal, Sport)
- Traction control modes (Sand, Mud, Snow)
- Paddle shifters
HMIL, managing director & CEO Tarun Garg said, “We are delighted that the new Hyundai Venue has crossed 1 lakh bookings, reaffirming the strong trust Indian customers place in our brand. The introduction of the new HX8 Diesel Automatic variant further strengthens the Venue lineup, offering customers the perfect blend of diesel efficiency, torque-rich performance and effortless convenience.”
Backed by Hyundai’s extensive sales and service network, the Venue continues to appeal to buyers seeking a feature-rich, comfortable and future-ready compact SUV. The new variant reinforces HMIL’s focus on delivering advanced technology, safety, comfort and value while adapting to evolving customer preferences.
In a segment where bookings are the real horsepower, Hyundai isn’t just counting milestones, it’s handing drivers an automatic upgrade that makes every journey feel like the victory lap.
