MAM
FoxyMoron is now in Delhi
MUMBAI: Digital marketing firm FoxyMoron is growing by leaps and bounds as it announced the geographical expansion of its business in the national capital.
Starting with a team of eight to ten people, the Delhi division will be headed by business head Akshay Gurnani, an export from the Mumbai office.
The five year old agency already services clients like McVities in Delhi and is looking at partnering a couple more over the next month or so.
“A major chunk of the out of Mumbai enquiries we get are from Delhi and so it just made sense to start an office there. Also, in a 
dynamic medium like digital, it is necessary to be present in the city as well. Since Delhi and Mumbai are our core business centres, we decided to we needed to fly to the capital,” explains FoxyMoron director – business development and innovations Pratik Gupta.
Another reason for expanding geographically is to be able to handle competitor brands since the two teams (Mumbai and Delhi) will be working on separate projects.
It‘s actually a kind of double whammy for the fast growing digital agency as it has moved into a new bigger office in Mumbai as well.
So will we be seeing a lot of FoxyMoron offices sprouting across the country? “While we do service clients from all over India (Fosters in Bengaluru and ITC in Kolkata for instance), we intend to manage and service these clients from our hubs in Delhi and Mumbai. We would however like to grow our business offerings over the next 18 months and provides a wider plethora of services to our clients,” informs Gupta.
Some of the verticals that the agency aims to explore over the next year and a half include production (since audio visual is becoming popular in the Indian digital space), activations in the digital medium and online PR.
Considering the rapid spate of digital agency acquisitions that are taking place, one cannot help wonder if FoxyMoron is on the anvil“ for any such merger. While the agency has been approached by quite a few agency networks, it is yet to find the perfect match. “Let‘s just say we are at a stage where we have nothing to lose and are enjoying our stint. If someone comes along and makes an offer that lucrative and acceptable to our sensibilities, we might take it up. Till then, we‘re flying solo and loving it!” says a confident Gupta.
MAM
Ember Cookware appoints Amit Singh as chief of supply chain
10-year veteran to lead operations as brand scales across D2C, quick commerce and retail.
MUMBAI: Ember just handed its supply chain the perfect seasoning because when your cookware is non-toxic and non-stick, the operations behind it better be fast and flawless. Ember Cookware has appointed Amit Singh as chief of supply chain and Services, bolstering its leadership team at a pivotal growth phase. Singh brings over a decade of experience in supply chain strategy, operations and large-scale network buildouts.
He began his career at Singapore-based retail giant Giant Hypermarket before joining Pharmeasy in 2015, where he played a foundational role in building and scaling its pan-India supply chain across B2B and B2C channels. At API Holdings, he later led supply chain operations for North India, managing end-to-end execution across complex, multi-city networks.
In his new role, Amit will oversee Ember’s complete supply chain and service ecosystem including sourcing, manufacturing coordination, logistics, last-mile delivery, post-purchase support and workforce development. His mandate focuses on building cost-efficient, resilient operations that shorten fulfilment times, strengthen inventory management and deliver a consistently high-quality consumer experience as the brand expands nationally.
Ember Cookware co-founder & CEO Siddharth Gadodia said, “Supply chain is where growth either holds or breaks. As we scale across channels and geographies, we need operations that are efficient, resilient, and built for speed, without ever compromising on the consumer experience. Amit has done this before, at real scale.”
Ember Cookware co-founder & CMO Himanshi Tandon added, “As we scale, supply chain efficiency becomes as important as product and brand. Amit’s mandate is to build the operational foundations that make our promise consistent at scale.”
Amit Singh commented, “Ember is building something genuinely different, a category-defining brand with a clear purpose and the ambition to match. I’m looking forward to building supply chain infrastructure that doesn’t just keep pace with growth, but enables it.”
The appointment forms part of Ember’s broader push to deepen leadership across key functions as it invests in its Innovation Lab, proprietary material technologies and operational backbone to support national expansion.
In a kitchenware world where non-stick promises are easy but delivery is hard, Ember isn’t just cooking up products, it’s cooking up an operation that keeps every promise sizzling from factory to fork.
