MAM
FoxyMoron elevates Prachi Bali as national head – client partnerships
MUMBAI: Creative digital marketing and media solutions agency, FoxyMoron, has promoted Prachi Bali as national head, client partnerships. In this role, Bali will be handling the agency’s key client partnerships across Mumbai, Delhi, and Bangalore while continuing to retain her role as the agency’s business head, North. She will report to co-founders Zoo Media and FoxyMoron Pratik Gupta and Suveer Bajaj in this new role.
Speaking on the appointment, Gupta, said, “Prachi has been one of the most integral parts of our agency journey over the last 7 years. She has some of the best client relationships owing to the fact that she invests in solving their business problems and successfully builds great teams. We want to harness her ambition of sustainably working with some of the biggest global brands and ensuring that they continue to work with us for a long period of time. I am personally excited about this role and I believe she will take the organisation to greater heights.”
Adding to it, Bajaj said, “FoxyMoron has been growing at a rapid pace since we started back in 2008. We are keen on not just signing clients but being their business partners in the truest sense there is, that is being as invested in the growth of their business as much as they are. Prachi, over the last 4 years as Business Head, North, has done just that. She’s proved her mettle with strong client relationships and a deep understanding of business and we are excited to use her experience and endurance across the board.”
Bali joined FoxyMoron, Mumbai as an account manager in 2013, where she rose rapidly through the ranks to the position of account director. She worked across the beauty, edu-tech, Alco-Bev, FMCG & lifestyle categories over her tenure. In 2016 she took on the role of business head, north, and moved to Gurgaon becoming the agency's youngest business head. Over the past 4 years, Prachi has grown the business by 6 times in the northern market and has built a strong partnership with the clients in the region. Her experience spreads across categories such as FMCG, Electronics, BFSI, Manufacturing, and Entertainment to name a few. Prior to FoxyMoron, she co-founded a social entrepreneurial venture called Project Chirag, which provides solar lights to underprivileged villages in India without access to electricity. This project has been running successfully as an NGO for the past 10 years.
Brands
Emami names Dhruv Aggarwal as chief growth officer
Former Bain partner steps in as FMCG firm sharpens growth playbook
MUMBAI: Emami Limited has appointed Dhruv Aggarwal as its chief growth officer, effective 25 March 2026, following the resignation of Giriraj Bagri.
Aggarwal joins the FMCG major from Bain & Company, where he most recently served as partner. With over two decades of experience across consulting and strategy, he brings a global perspective shaped by work across India, the US, the UK and Germany.
During his tenure at Bain, Aggarwal advised consumer, retail and media companies on large-scale transformations, business turnarounds and growth strategies. He was also closely involved with India’s startup ecosystem, guiding early-stage ventures on scaling and digital expansion, while supporting private equity and venture capital firms on investment decisions.
His earlier stints include a brief role at Barclays Capital and operational experience at Jindal Power, giving him a mix of financial and industry exposure.
Academically, Aggarwal holds an MBA from Indian Institute of Management Bangalore and has also been associated with University of Illinois Urbana-Champaign as a PhD candidate and teaching assistant.
The appointment comes at a time when Emami Limited is looking to sharpen its growth strategy in a competitive consumer market. With a seasoned strategist now at the helm of growth, the company appears set to double down on transformation and expansion in the months ahead.
