MAM
FoxyMoron bags L’Oreal Paris’s digital biz
MUMBAI: Digital Solutions agency FoxyMoron has bagged the digital mandate of of L‘Oréal Paris in India.
With its key focus on the current campaign at the moment, the agency will plan activities to optimise L‘Oréal Paris‘ digital presence. It will help the company engage youth with the help of digital media.
FoxyMoron online strategist Harshil Karia said, “It‘s a huge opportunity for us to do something innovative with a legendary brand. We‘ve also got a great canvas to work with. A brand that works in hair care, hair colour, skincare and makeup is almost a dream and we‘re sure it will always have something meaningful to say online.”
L‘Oréal Paris marketing manager Manashi Guha added, “For a beauty brand like L‘Oreal Paris, the digital medium is a great storytelling platform. We are excited to be working with FoxyMoron to evolve and execute our digital strategies for 2012 and beyond.”
L‘Oréal Paris is a global beauty brand. Their signature phrase, “Because You‘re Worth It”, is meant to inspire each and every woman who wants to embrace her own beauty and reinforce her sense of self-worth.
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
