MAM
FoxyMoron appoints Nakul Dutt as national strategy director
MUMBAI: FoxyMoron has appointed Nakul Dutt as the national strategy director. He will be overlooking the overall integrated brand, media and communication strategy and working towards scaling the growth of the agency. In this new role, Nakul will report to Zoo Media and FoxyMoron co-founder Pratik Gupta and will be working closely with teams across Mumbai, Delhi-NCR and Bengaluru.
Gupta said, “Our vision as a network, and especially with FoxyMoron has moved into a more strategic business focus for our brands, having someone like Nakul has made that transition very smooth. His experience ranges from being at the forefront of strategy at agencies to a human resources stint and also being a brand manager, this well-rounded approach helps him tie-in strategy for us across media, creative, content, and data for our clients. We’re excited to work alongside him as part of our growth journey".
Dutt said, “The conversation in our industry has changed from digital KPIs to actual business impact. The need of the hour is to integrate digital resources into actionable marketing to achieve a holistic and scalable business model that is measurable and impact-driven. FoxyMoron already has an ecosystem, which integrates data, tech, media & content centered around business goals. This combined with our people-centric approach is a birthplace for not only refreshing ideas but to achieve solutions that will set new benchmarks for our industry. I am looking forward to collaborating with the internal teams, client teams, and the entire ecosystem to drive this impact at large.”
Nakul joins the agency, with a decade of experience in marketing and communications having worked in both brands and agencies on digital as well as mainline campaigns. Nakul has worked on result oriented campaign strategies for brands like Nestle, Abbott, ELI Lilly, UNICEF, LAVA, HTC, Brookfield, HERO MotoCorp, Raymond, and several BFSI brands.
Prior to FoxyMoron, Nakul was a senior strategist at iProspect, Dentsu where he was responsible for new business acquisition, media & communication strategy for existing businesses. Nakul has also worked with Hakuhodo India and Lava International as an account director and brand manager respectively. At Lava, the well known mobile handset company, he was responsible for communication strategy for both, the product and brand.
Nakul holds an MBA in communication management from Symbiosis Institute of Media and Communication. He has been a part of FoxyMoron for over a year now where he has worked on strategy for accounts like SanDisk & WD, Sharkehan, Manyavar & Mohey, Ampere, Orient Bell Tiles, and Principal Mutual Funds to name a few.
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
