Brands
Foxtale launches ‘No Fox Given’ comedy night to tackle stereotypes with punchlines, not platitudes
MUMBAI: When skincare meets stand-up, you know someone’s rewriting the script—and Foxtale just did. The homegrown beauty brand has taken its boldest leap yet with No Fox Given, a no-holds-barred comedy experience aimed at Indian women, launching 27 June 2025 at Balgandharva Rang Mandir in Bandra, Mumbai.
This isn’t a product plug in disguise. No Fox Given blends biting humour, candid conversation and unapologetic storytelling to call out the everyday judgments women face—from what they wear to how loudly they laugh. Foxtale is turning that noise into laughter and, in the process, building a stage that doubles as a megaphone.
Taking the mic for the debut show are two names that need no introduction on the Indian comedy circuit. Swati Sachdeva, known for her brutally honest humour and viral reels, joins Shashi Dhiman, whose razor wit spotlights the many contradictions of womanhood in India. Together, they promise a night packed with truth bombs and belly laughs.
“When women experience No Fox Given, I want them to shed the weight of expectations, judgment, and pressure that often come with simply existing as a woman”, said Foxtale founder & CEO Romita Mazumdar. “This isn’t just an event — it’s a statement. A cultural platform that reflects our brand’s purpose: to champion real voices and spark real conversations. Our hope is for No Fox Given to evolve into a cultural touchstone that continues to grow, year after year”.
With tickets starting at Rs 499 on District, the show is targeted at Gen Z and millennial audiences who prefer unfiltered storytelling to picture-perfect campaigns. In a world where digital ‘likes’ don’t always translate to real connection, Foxtale is betting on the ancient power of laughter—live and unedited.
“Building a brand today means showing up with purpose, not just products. No Fox Given is our response to the cultural and emotional realities our audience navigates every day. Comedy, when rooted in truth, becomes a powerful connector. This initiative turns consumer insight into a scalable cultural platform — one that celebrates identity, encourages self-expression, and moves the conversation forward”, said Foxtale CSO Anindita Biswas.
The event marks Foxtale’s evolution from a skincare brand into a culture-shaping platform. In an industry obsessed with appearances, No Fox Given offers something radical: a space where realness is the only beauty standard.
Tickets are live.
The mic is on.
Judgement’s off.
Brands
Lotus Herbals unveils HydroActivated sunscreen with high-impact campaign
Harnaaz Sandhu fronts digital push spotlighting breakthrough sun care tech
MUMBAI: Lotus Herbals has rolled out a high-decibel marketing campaign to introduce what it calls India’s first hydro-activated sunscreen, aiming to reshape how consumers think about sun protection.
At the centre of the launch is the Safe Sun HydroActivated Sunscreen SPF 50+ PA+++, a formulation built on a patent-pending Hydrosome Technology that activates on contact with moisture. Unlike conventional sunscreens that can weaken with sweat, this product is designed to do the opposite, boosting protection when the skin is exposed to water or perspiration.
The campaign is led by Harnaaz Sandhu and is being amplified across OTT platforms, social media and outdoor locations in key metro cities. The brand film takes a light, relatable approach to everyday sunscreen struggles such as uneven application and fading protection, while positioning the new product as a reliable, high-performance alternative for active lifestyles.
Beyond its core technology, the sunscreen features next-generation UV filters and Edelweiss Flower Extract, offering hydration alongside protection. The formula claims up to 10 hours of water resistance and even, all-round defence against sun exposure and tanning, targeting consumers who want both skincare and performance in one product.
Speaking about the launch, Lotus Herbals chairman and managing director Nitin Passi said, “We are excited to launch India’s first sunscreen with hydroactivated technology which is our most innovative product launch. This isn’t just a sunscreen; it’s a technological breakthrough that utilises a novel manufacturing process. We’ve created a product that stays invisible on the skin yet becomes a performance powerhouse when the user is most active.”
Sharing her experience, Lotus Herbals brand ambassador Harnaaz Sandhu said, “I am thrilled to be associated with Lotus Herbals Safe Sun for their new sun protection campaign. In my world, there is no room for shortcuts, and I need functional and reliable products that work as hard as I do. The hydroactivated sunscreen is a game-changer because it blends with my skin and protects me better when I’m pushing my limits.”
The campaign is being distributed across platforms including JioStar connected TV integrations and ZEE5, along with television placements such as Sa Re Ga Ma Pa in West Bengal. A large influencer push involving over a thousand creators, along with in-store branding and retail activations, is also part of the rollout.
With a blend of science-led positioning and mass-market storytelling, Lotus Herbals is betting on innovation to stand out in the crowded sun care segment, hoping its moisture-powered promise strikes the right chord with today’s always-on consumers.
