MAM
Fox Traveller integrates brand in ‘Yeh Jawaani Hai Deewani’
MUMBAI: Travel and lifestyle channel Fox Traveller has tied up with Dharma Productions‘ next offering ‘Yeh Jawaani Hai Deewani‘ for in movie promotion. The film stars Ranbir Kapoor, Deepika Padukone, Kalki Kochelin and Aditya Roy Kapur.
Releasing on 31 May, the movie will see Kapoor playing a charming travel buff Bunny, who is a Fox Traveller videographer. Bunny is a dreamer, a wanderer who has a hunger for travel and exploring the world. His character resonates with what Fox Traveller stands for. He revels in randomness- unplanned trips, unprepared quests and unexpected twists making his journey fun!
As a part of this association, the Fox Traveller crew travelled with the ‘Yeh Jawaani Hai Deewani‘ team to destinations like Manali, Mumbai, Udaipur and Paris to capture the filming moments of the movie.
The broadcaster has also launched a social media initiative on Facebook. In this contest, Bunny invites viewers and fans to share their fun/spontaneous/crazy/memorable travel stories. He will then select the best travel stories, which will be showcased on FOX Traveller.
Fox International Channels VP marketing Debarpita Banerjee said, “Yeh Jawaani Hai Deewani celebrates the values Fox Traveller embodies: a fun journey that celebrates the mundane, where friends sit back and enjoy what life has to offer. Our association with Dharma Productions was a natural progression as we saw synergies in our content and what we epitomise- Life‘s ordinary moments that are memorable. Ranbir Kapoor plays Bunny who is a FOX Traveller videographer bitten by the travel bug who rejoices every moment of his life”.
Kapoor said, “My character Bunny is someone every traveller desires to be. He is carefree, has a passion for adventure and wants to capture every moment of his journey. The association with Fox Traveller has been great- their team travelled with us and we bonded as travel enthusiasts.”
Brands
Funskool India crosses US$40 million turnover in FY 2025-26
Toy manufacturer posts steady growth despite global headwinds.
MUMBAI: Funskool India has played its cards well turning challenges into steady growth while keeping the fun alive in the toy business. The country’s leading toy manufacturer has reported a turnover of $40 million in FY 2025-26, demonstrating resilience in a difficult global environment. The company recorded an average growth of 14 per cent over the past two years, with exports growing at a healthy 19% year-on-year.
While domestic business grew at a modest single-digit pace, Funskool saw encouraging traction in key categories such as Fundough (dough) and Handycrafts (arts & crafts).
Funskool India Ltd. CEO K.A. Shabir said, “We successfully navigated the challenges posed by US tariffs last year and continued to grow both our export and domestic businesses. Given the ongoing geopolitical situation in West Asia, we are currently working with a moderate growth outlook of 12–15 per cent, with plans to revisit our targets after Q1 once the situation stabilises.”
He highlighted strengthened partnerships with global companies including Spin Master (Canada), Moose Toys (Australia), Melissa & Doug (USA), Asmodee (France), Learning Resources (USA), and Buffalo Games (USA). The expansion of the company’s Goa plant is progressing and is expected to be completed by the end of the current financial year.
Looking ahead, Funskool expects a significant shift in domestic growth momentum for FY 2026-27, driven by new categories such as friction vehicles under the brand “BlazeTrix”, remote-control cars under “VoltRush”, and the addition of popular licences like Paw Patrol.
In an industry where playtime never stops, Funskool has shown that even in turbulent times, a smart strategy and strong partnerships can keep the business ticking along nicely. As it gears up for the next financial year, the company appears well-positioned to build on its solid foundation and bring even more joy to children worldwide.
