MAM
Fox makes first anti piracy film PSA in US
LOS ANGELES: Hollywood may have broken box office records last year by raking up over nine billion dollars in terms of revenues but the pirates continue to have a field day.
Not only are films aired in theatres being shot by the pirates with digital cameras but it has now come to light that DVDs are being copied. It is also not uncommon to hear of instances where the latest releases are being illegally downloaded on the Net. To spread awareness about the deadly beast, 20th Century Fox has unveiled a one minute 12 second Public Service Announcement.
It is the motion picture industry’s first anti-piracy theatrical PSA and brings people from the different strands of the industry together. Besides stars like Ben Affleck, the film also features concession-stand workers, security guards, and animal wranglers. The mesage being put forth is that piracy threatens the bread and butter of ordinary decent people.
Fox has reached agreements with major motion picture exhibitors to play the PSA in theatres across the US, including the world’s largest, the Regal Entertainment Group.
20th Century Fox chairman Jim Gianopulos said, “Piracy is the single most critical issue facing our industry today. A generation of kids that would never steal a DVD from a store feels no compunction about downloading illegal copies from the internet. Our industry must bear some of the responsibility for educating people that stealing is stealing – regardless of the form.”
The PSA has generated support from all the studios of the Motion Picture Association of America and will become an important element of the MPAA’s comprehensive piracy education campaign. It is the first in a series of anti-piracy messages that will be produced for use in theaters; on TV and cable networks; on DVDs and VHS; at industry screenings and premieres; in the classroom; and at many other venues.
In India the issue will be dealt with at next weeks FICCI FRAMES Convention in Mumbai. VP, Motion Picture Association Intl Michael Ellis will talk on IPR & Legal: Giving the Owner his Due.
Brands
Beep App launches Gen-Z career platform, clocks 30,000 plus placements
Pune startup turns scrolling into career action with learn-explore-earn model
PUNE: Beep App has rolled out its newly positioned career-focused app aimed at Gen-Z users, as it looks to bridge what it calls a growing gap between exposure and employability among young Indians.
Formerly known as EventBeep, the platform is built around a simple but timely idea: turning everyday scrolling into meaningful career action. The app targets students and early professionals, offering a unified space to explore career options, learn relevant skills and access internships and job opportunities.
At a time when short-form content dominates screen time, Beep is attempting to flip the script by embedding structured, career-oriented insights within a familiar scroll-based interface. The idea is not to disrupt user behaviour, but to redirect it.
The platform spans a wide range of fields, including artificial intelligence, product management, design and data analytics. It provides users with insights into role expectations, required skills and step-by-step career pathways, supported by inputs from industry practitioners.
At the heart of the offering is a “learn, explore, earn” model that integrates discovery, skill-building and hiring into one ecosystem. The company says this closed-loop approach is already gaining traction, with over 30,000 placements facilitated so far.
“Gen-Z does not lack ambition; what they often lack is structured direction,” said Beep App founder and CEO Saurabh Mangrulkar. “The Beep App is designed to organise that exposure into actionable pathways so users can move from intent to execution with greater confidence.”
The launch comes amid a broader shift in India’s job market towards skills-first hiring, where practical experience and demonstrable capabilities are increasingly valued alongside academic qualifications.
Founded in 2021, Beep App has grown steadily within the student ecosystem, connecting over 6.5 million users with opportunities across more than 1,500 colleges and 7,800 hiring companies.
Looking ahead, the company plans to deepen its content across emerging sectors, expand its hiring network and build more personalised career pathways tailored to user behaviour.
As Gen-Z continues to navigate a complex and fast-evolving job market, platforms that can turn curiosity into clarity may well shape the next wave of career discovery.
