MAM
Fox International Network looks for additional creative partner in India
MUMBAI: Fox International Network is searching for an additional creative partner in India even as it has had an active expansion spell with seven new channels added to its Indian basket.
While the new creative agency will serve the brands solely in India, TapRoot India, the network‘s creative partner in key Asian markets, will continue to provide strategic and creative expertise to the Fox Network channels at Asia level.
Since National Geographic and Fox History and Entertainment keep being the prime focus in the Indian basket, moving forward in the year 2011 the network will focus highly on additional initiatives from these two channels to keep up the momentum in India.
In order to support these plans, the need for an additional creative agency has been felt.
Says Fox International Channels India VP – marketing and communication Debarpita Banerjee, “Our association with TapRoot has enabled us to execute innovative and effective campaigns for our channels, with a few more Promax awards added to our list. As we gear up for 2011, while we have Taproot on board for other Asian markets, we are looking at adding a new creative partner to focus completely on the extended channel functions in the Indian market.”
Taproot India founder member Agnello Dias says, “National Geographic channel continues to be one of our brands that provides opportunity for interesting work. Going forward in 2011, we will focus on challenges and effort priorities in the Asian Market, and continue to add value to the brand and support its growth objectives.”
MAM
Shah Raza returns full-time as NDTV national revenue head – government
Raza resumes leadership in government sales after a brief part-time stint
NEW DELHI: Shah Raza has resumed his full-time role as national revenue head – government at NDTV, after working part-time for a few months due to personal commitments.
Raza has been with NDTV since 2013, overseeing government sales across India. He brings extensive experience in media and broadcast, having previously served as vice president at TV18 Broadcast Limited, account director at IBN 18, and senior manager at Bennett Coleman & Co. Ltd. (Times Group).
A graduate of Aligarh Muslim University with an MBA, Raza has spent over a decade building a strong track record in government sales and driving NDTV’s revenue growth.
With his return to full-time responsibilities, Raza will continue to lead NDTV’s efforts in government sales, combining long-standing experience with an understanding of the evolving media landscape.
