AD Agencies
Former Ogilvy client servicing leader Harish Shetty buzzes into Buzzlab
MUMBAI: In a delicious corporate pirouette, Harish Shetty—the ad world’s strategic virtuoso—has landed at Buzzlab, Asia’s content-led growth consulting firm, as client services director.
Shedding his Ogilvy stripes after a 12-year advertising odyssey, Shetty arrives with a portfolio that reads like a who’s who of marketing mavens. His corporate catwalk includes strutting through L&K Saatchi & Saatchi, Famous Innovations, and MullenLowe Lintas Group.
“I didn’t choose advertising—advertising chose me,” Shetty quipped, channeling equal parts swagger and self-deprecation. “Somewhere along the way, I found my passion for data-driven marketing, and that’s been the driving force behind everything I do. The real thrill comes from seeing how ideas translate into measurable impact. What’s even more exciting is how today’s young agencies are redefining the space—bringing bold, creative thinking backed by real numbers. Brands, too, are evolving; they’re no longer just advertisers, they’re speaking the language of creators—engaging, storytelling, and building communities rather than just selling. And that’s exactly what excites me about Buzzlab. It’s a place where creativity meets strategy, where big ideas don’t just stay ideas—they turn into measurable outcomes. I feel genuinely energised by this shift in the creative and media landscape, and I couldn’t have asked for a better place than Buzzlab to be part of this shift.”
Buzzlab’s founder & CEO Sindhu Biswal sees Shetty as a disruptive force. “He wants to unlearn everything, challenge playbooks,” he said — music to the ears of an agency positioning itself as the rebel child of traditional advertising.
Co-founder Sushant Sadamate hints at Shetty’s real value: not just strategising, but getting his hands dirty. “He’ll inspire clients while delivering standout campaigns,” Sadamate promised—a bold declaration in an industry often more sizzle than steak.
For Buzzlab, Shetty represents more than a hire. He’s a statement: creativity must now speak the language of data, community, and measurable impact.
AD Agencies
Creativefuel takes Priyagold’s social media & digital reins
Agency to lead content, strategy and media to boost Priyagold’s digital presence
MUMBAI: Priyagold has teamed up with Creativefuel to sharpen its social media and digital game for 2026. The partnership will see Creativefuel steering the brand’s social strategy, creating content, crafting stories, and driving community engagement across platforms.
On top of that, the agency will manage digital media planning and buying, ensuring Priyagold’s key messages reach the right audience while delivering measurable impact for both brand and performance goals. The aim is a seamless, audience-first digital presence that honours Priyagold’s legacy while keeping pace with today’s fast-moving online world.
“Priyagold has always focused on connecting with consumers across generations,” said Priyagold director Mannas Agarwwal. “Creativefuel’s grasp of digital culture and audience behaviour made them a natural partner for building a consistent and meaningful online story.”
Creativefuel founder and CEO Tushar Sukhramani added, “Priyagold is a household name across generations. Our focus will be on creating a digital presence that is consistent, culturally relevant, and true to the brand’s essence, supported by sharp media execution to deliver real results.”
This win adds to Creativefuel’s growing FMCG portfolio, joining brands like Balaji Wafers in its stable and strengthening its position as one of India’s leading digital partners for consumer brands.
Priyagold, renowned for its trusted presence in Indian households, continues to evolve its communication approach as digital platforms play an ever-increasing role in connecting with consumers.
