MAM
Forging a sustainable path: Multifaceted efforts in renewable energy, carbon offsetting, and impact reporting
India’s energy needs are growing, and the country is committed to a sustainable future of energy with green hydrogen gaining attention as an option for meeting diverse energy requirements while reducing its carbon footprint. The National Green Hydrogen Mission, which aims at making India a global hub for green hydrogen production, use and export by 2030, has been initiated by the government of India. This ambitious initiative has significant implications for the country’s energy landscape, and it is crucial to understand the roles and strategies of various stakeholders in driving this transition.
State governments take the lead: Developing regional green hydrogen hubs
The emphasis on subnational roles and strategies is one of the major elements of the Green Hydrogen Mission. The development of regional Green Hydrogen Hubs is expected to have a significant role to play by state and local authorities. These hubs will serve as centers of excellence, fostering innovation, research, and development in the field of Green Hydrogen. By leveraging their unique strengths and resources, states can create a conducive ecosystem for the production, storage, and distribution of Green Hydrogen.
Private sector initiatives: Driving the adoption of green hydrogen
In the success of the Green Hydrogen Mission, the private sector also has a key role to play. Ways to integrate green hydrogen into their operations are being explored by companies in different sectors, such as power generation and mobility. A key factor in its uptake will be the availability of affordable and reliable green hydrogen. Investments in research and development, as well as the creation of a robust supply chain, will be essential to bring down the costs and ensure the scalability of Green Hydrogen projects.
Advait Infratech is one of the companies that has shown a high level of profitability in the green energy sector. The company reported a 139.10% year-over-year increase in Profit After Tax (PAT) for the quarter ended March 2024. In addition to this, Advait also won the SECI Electrolyser Manufacturing Tranche I bid and was awarded 100 MW earlier this trade. The potential for growth in the energy sector, as well as opportunities available to businesses that are capable of adapting to green energy markets, is highlighted by the strong financial results.
Addressing the challenges: A collaborative approach
The challenges and obstacles which might emerge must be addressed in the course of India’s journey towards a green hydrogen future. The availability of skilled labour is one of the main challenges. In order to make sure that workers have the right knowledge and skills for working with this new technology, a substantial investment in education and training will be required as part of the Green Hydrogen Mission. In order to develop the necessary talent pool, collaboration between industry, academia and government will be crucial.
A supportive policy framework: Key to success
The need for a supportive policy and legal framework is also one of the challenges. However, a coherent national policy providing clarity on issues like pricing, taxation and incentives will be important for attracting investment and driving the adoption of green hydrogen, although many countries have put in place policies to encourage Green Hydrogen. The government should also consider introducing measures to incentivize the use of Green Hydrogen in various sectors, such as transportation and industrial processes.
Conclusion: A sustainable future for India
An important opportunity for India to move towards a sustainable energy future lies in the National Green Hydrogen Mission. India can build a thriving green hydrogen ecosystem that will drive innovation, generate jobs and reduce carbon emissions through the synergies of state governments, private industry and workers. But addressing the challenges and obstacles that may arise, as well as working on a collaborative and coordinated approach involving all interested parties is crucial to achieving this vision. India can become a global leader in the green hydrogen revolution with proper strategies and investments, setting an example for other countries to follow.
The article has been authored by Advait Infratech Ltd head – sustainability business Avantika Gupta.
MAM
8PM Packaged Drinking Water named Lead Trouser Sponsor for Sunrisers Hyderabad
Brand partners with IPL team for 2026 season with campaign ‘Rise in Orange, Celebrate with Black’.
MUMBAI: 8PM Packaged Drinking Water has found a clever way to stay in the game by hitching its wagon to one of cricket’s most exciting teams. The brand from Radico Khaitan Limited has announced its association with Sunrisers Hyderabad as the Lead Trouser Sponsor for India’s Premier Cricket League 2026. The partnership will see 8PM Packaged Drinking Water gain prominent visibility during the high-energy tournament.
To mark the collaboration, the brand has launched the campaign thought “Rise in Orange, Celebrate with Black.” The idea cleverly links the on-field intensity of Sunrisers Hyderabad’s iconic orange jersey with the off-field celebrations powered by 8PM Premium Black Packaged Drinking Water.
Radico Khaitan Limited chief marketing officer Kunal Madan said, “We are delighted to be associated with Sunrisers Hyderabad for the 2026 season. With the league’s unmatched reach and the team’s strong fan following, this is a great opportunity to connect meaningfully with consumers across the country.”
Sunrisers Hyderabad enters the season with a formidable lineup featuring players such as Abhishek Sharma, Ishan Kishan, Travis Head, and Pat Cummins, making it one of the most watched teams this year.
A spokesperson from Sunrisers Hyderabad added, “We are pleased to welcome 8PM Packaged Drinking Water to the Sunrisers family. This association brings together shared values of energy, resilience, and excellence.”
The partnership underscores Radico Khaitan’s strategy of aligning with marquee sporting platforms to build contemporary, consumer-centric brands. By tapping into the emotional connect and massive viewership of the league, 8PM aims to deepen engagement and strengthen brand affinity during the cricket season.
In the fiercely competitive world of Indian cricket sponsorships, 8PM has chosen to play it smart, pairing the thrill of orange with the cool refreshment of black. As Sunrisers Hyderabad prepare for another exciting season, the brand is set to ride the wave of passion, performance, and celebration.
