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Food for thought pays off: Swiggy crowns IIM Lucknow at the student challenge
Bengaluru: Proof that good ideas, like good food, travel fast. Swiggy has announced the winners of the first edition of its Food For Thought Challenge, a nationwide case study competition that invited students to reimagine how India’s leading food delivery platform can deepen its bond with campus life.
IIM Lucknow emerged as the winner, impressing the jury with ideas to create more meaningful student engagement across food delivery and dining out. The team walked away with pre-placement interviews at Swiggy and a cash prize of ₹1.5 lakh. IIM Indore was named first runner-up and received ₹50,000. Teams from IIM Bengaluru and MICA Ahmedabad were among the other finalists.
Launched in September 2025, the Food For Thought Challenge drew strong interest nationwide, with more than 2,600 submissions from over 600 colleges. Over 30 per cent of entries came from premier institutions, including the IIMs, IITs and NITs, underscoring Swiggy’s growing resonance with India’s student community.
The finale, held in Bengaluru, was chaired by Swiggy Food Marketplace CEO Rohit Kapoor. Submissions were evaluated through a rigorous, multi-stage process based on innovation, growth impact, feasibility, and cost-effectiveness. From thousands of ideas, eight teams advanced to the semi-finals before four made it to the grand finale.
Swiggy Vice President for Food Strategy, Customer Experience, and New Initiatives, Deepak Maloo, said the initiative was designed to tap into students’ instinctive creativity. “College students are more than just customers; they are catalysts for innovation. The ideas we saw combined data-driven thinking with disruptive imagination, and many of them have the potential to shape how we enhance customer experience going forward,” he said.
Swiggy plans to make Food For Thought an annual platform, strengthening its engagement with campuses and nurturing a pipeline of young talent keen to influence the future of food tech and logistics. The initiative complements Swiggy’s broader student-focused efforts, including its Student Rewards Programme and Campus Streaks, which currently reach over seven lakh students across more than 3,600 campuses.
As the company continues to serve millions every day, Swiggy’s message to students is clear: the next big idea could be just one smart pitch away.
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Ather Energy doubles service network to 500 centres nationwide
EV maker scales support alongside growth to keep riders on the road
MUMBAI: Ather Energy is quietly building more than just scooters. It is building the backbone to keep them running.
The electric two-wheeler maker has expanded its service network to 500 authorised centres across India, nearly doubling its footprint in a year from 277. The move mirrors its growing retail presence and signals a clear focus on one often overlooked part of EV ownership, what happens after the purchase.
From the outset, Ather has prioritised service support in every city it enters, aiming to make ownership as smooth as the ride itself. Its Gold Service Centres bring in upgraded customer lounges, modern equipment and processes designed to make servicing more transparent and reliable.
Speed, too, is part of the pitch. Through its ExpressCare initiative, riders can get periodic maintenance done in about an hour, now available across 82 centres, turning what used to be a chore into a quick pit stop.
Ather Energy chief business officer Ravneet Singh Phokela said, “Crossing 500 service centres is an important milestone as we scale across the country. Reliable after-sales support is central to the ownership experience, and our focus remains on consistent service quality and accessibility.”
The expansion comes as demand grows for models like the Ather 450 and the Rizta, which have helped the company reach a broader set of riders across metros and emerging cities alike.
Alongside servicing, Ather continues to power up infrastructure through the Ather Grid, now one of the largest fast-charging networks for two-wheelers, with over 4,300 charging points.
With plans to scale further and deepen its presence, Ather’s approach is clear. Selling the scooter may start the journey, but keeping it running smoothly is what sustains it.
