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Flying Cursor bags social, digital content mandate for Trell
NEW DELHI: Digital agency Flying Cursor Interactive has bagged the social media and digital content mandate for lifestyle commerce content app Trell. The agency will help further Trell’s narrative via social media and impactful digital content.
Trell VP & head of content Parul Menghani said, “We are excited to partner with Flying Cursor who have a deep understanding of the content commerce space and a wonderful grasp of what makes the Indian youth tick. We were looking to further scale and accelerate our social media and digital content mandate. Having created a distinct positioning for ourselves in a very short period of time, it was very important for us to partner with like-minded individuals who understood Trell's long term vision. We are looking forward to a mutually fruitful association with Flying Cursor Interactive.”
Flying Cursor Interactive co-founder & director Parag Gandhi added, “There cannot be a better time to win a digital video content app’s business, when every day, digital is making someone famous. Consumers all across age groups are exploring a lot of content, and new ways of connecting and making choices. What excited us during the Trell pitch was the way the app is nurturing the new-age community of content creators, and its innovative integration with e-commerce. We look forward to being a part of Trell’s growth and to help make the app India's number content, community and e-commerce platform.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
