MAM
Flyfish Review – Corporate IBAN Services for Corporate Entities
If you want to run your company in the right manner, you need to make sure that its financial management practices are in order. Believe it or not, a lot of business owners tend to ignore this area, which causes plenty of problems down the line. If you want to avoid a problem like this, then choosing a corporate IBAN service like Flyfish would be a wise decision. Now, you might be wondering how opting for this company’s services would benefit you. Well, that is precisely what this review is for, as we will discuss the payroll services and several other offerings of this company. So, without further ado, let us get started.
Keep an Eye on Company Expenses with Ease
You might be surprised to learn that quite a lot of business owners struggle when it comes to keeping track of where their money is being spent. If you continue to ignore your organization’s expenses, there is a good chance that its losses will multiply over time, a problem that is hard to address the longer you let things slide. Opting for the corporate payroll services of a company like Flyfish can be quite helpful in such cases. This is because the company allows you to keep track of how your employees are spending the business’s money.
What’s more, you also get the chance to create spending policies for your employees and find out if everybody is following them. Additionally, Flyfish lets business owners provide debit cards to their workers, making sure that every expense of your organization is centralized and recorded. You can use these records to plan your budget accordingly, making sure that your company’s financial management is under control at all times.
Receive and Send Money in a Swift Manner
Being able to receive and send money is something that every business wants but very few are able to make possible. By signing up for the financial solutions of Flyfish, you get access to dedicated IBAN accounts that allow you to conduct transactions in different parts of the globe in a matter of minutes, if not seconds. When I was testing this financial management service, I wanted to find out whether it lets users receive and send SWIFT and SEPA transfers in different currencies. Well, I am glad to tell you that it is indeed possible through any major payment gateway.
The team behind this company doesn’t just become complacent with what it already offers. Instead, they work day and night to improve their offerings, providing you with an unmatched experience when sending or receiving payments.
Get Quick Response from the Customer Support Team
When signing up with a corporate payroll service, it is important to make sure that they have a reliable and responsive customer support team. You never know when you will experience a problem when working and the last thing anybody wants is not getting quick help from the customer support representatives of their chosen service. Well, when you choose Flyfish, you can breathe a sigh of relief knowing that this company truly cares about providing high quality customer support services. So, whenever you experience an issue or have an important question, you can reach out to the pros here by writing them an email.
In most cases, the representatives here will respond to you within a few minutes. I have written to the customer support team of this company plenty of times and their responses were always professional and helpful. These pros have plenty of experience and know how to tackle a wide array of problems, making sure that their answers allow you to pay full attention to your enterprise rather than wrestling with unnecessary hurdles.
Make Contactless Payments Through Apple Pay
Everybody seeks the convenience of being able to make payments whenever and wherever they want. Unfortunately, however, a lot of financial management services out there tend to be quite restrictive and limit their users to conducting transactions only at certain times and locations. If you do not want to face such hurdles, then choosing Flyfish would be a wise decision. This dedicated business IBAN solutions provider is compatible with Apple pay, which means that you have full freedom of making contactless payments.
As long as you have access to a stable internet connection and own an Apple watch or phone, you can utilize this offering. Every payment is confirmed through Touch or Face ID, making sure that the entire process is secure.
Final Thoughts
If you seek high quality corporate IBAN services, then look no further than Flyfish. This company is all about giving businesses the convenience they seek when making payments. I have tried the offerings of this service quite extensively and strongly recommend them to business owners, irrespective of their experience.
MAM
India’s financial sector spent less on TV ads in 2025 but flooded the internet
Banks, insurers and lenders cut tv ads as digital jumps, LIC and Muthoot lead tv and Axis Bank tops online
MUMBAI: India’s banking, financial services and insurance sector, one of the most prolific advertisers in the country, delivered a split verdict on media in 2025. It spent less on television, held its nerve in print, turned up the volume on radio and deluged the internet with a ferocity that left every other medium looking pedestrian. The picture that emerges from TAM AdEx’s cross-media report for the BFSI sector is of an industry in transition, still wedded to the news bulletin but increasingly seduced by the algorithm.
Television: a retreat with caveats
TV ad volumes for the BFSI sector fell 16 per cent in 2025 compared with 2024, a sharp reversal after two years of consistent growth that had pushed volumes 16 per cent above 2021 levels by 2023 and a further 7 per cent higher by 2024. Within 2025 itself, the drop was concentrated in the middle of the year: the second and third quarters saw ad volumes slide 35 per cent each against the first quarter, with a partial recovery of 13 per cent in the fourth.
The retreat did not reshuffle the deck. Life insurance retained first place among TV categories with 19 per cent of ad volumes, mortgage loans held second with 16 per cent, and the top ten categories together accounted for 82 per cent of all BFSI television advertising. The dominance of news channels was equally pronounced: news claimed 68 per cent of ad volumes, general entertainment channels a distant 14 per cent and movies 12 per cent. Together, news and GEC captured 82 per cent of the sector’s television spend. News bulletins alone took 48 per cent of programme-genre volumes, with feature films second at 12 per cent. Prime time, between 6pm and 11pm, drew 34 per cent of ad volumes, followed by afternoon at 22 per cent and morning at 20 per cent. A full 82 per cent of all ads ran between 20 and 40 seconds.
Life Insurance Corporation of India was the sector’s biggest TV spender with 11 per cent of ad volumes. Muthoot Financial Enterprises came second with 9 per cent, followed by National Payments Corporation of India at 6 per cent, Tata AIG General Insurance at 5 per cent and State Bank of India at 5 per cent. The top ten advertisers together accounted for 51 per cent of total TV volumes. Three names were new to the top ten in 2025: Tata AIG General Insurance, IIFL Finance and Tata Capital. At brand level, Muthoot Finance Loan Against Gold led with 9 per cent share, Tata AIG Health Insurance entered the top ten for the first time, and the top ten brands together contributed 35 per cent of ad volumes.
Print: the long climb continues
Print told a different story. Ad space for the BFSI sector has grown every year since 2021, rising 16 per cent in 2022, 30 per cent in 2023, 51 per cent in 2024 and 64 per cent in 2025, all measured against a 2021 baseline. Within 2025, ad space was flat in the second quarter but surged 46 per cent in the third and 33 per cent in the fourth compared with the first. Life insurance led print categories with 21 per cent of ad space, followed by mutual funds and banking services and products at 13 per cent each, and corporate financial institutes at 11 per cent. The top ten categories together took 82 per cent of print ad space. LIC led print advertisers with 6 per cent share, and the top ten together covered just 19 per cent of ad space, a reflection of how fragmented print spending remains. Three new entrants joined the top ten in 2025, with Billion Brains Garage Ventures the only exclusive presence not seen in 2024’s list. In the top ten brands, LIC dominated with a 2 per cent share, while Nippon India Mutual Fund rose to third position from fourth in 2024. English accounted for 62 per cent of print ad space, Hindi for 20 per cent. Business and finance publications took 59 per cent of the genre split. The south zone led regional spending with 33 per cent of print ad space, Bangalore topping that zone, while New Delhi and Mumbai were the leading cities nationally.
Radio: louder than ever
Radio ad volumes for the BFSI sector have climbed steadily, rising 12 per cent above 2021 levels in 2023, 36 per cent in 2024 and 45 per cent in 2025. The quarterly pattern within 2025 was volatile: a sharp drop of 43 per cent in the second quarter and 42 per cent in the third, followed by a near-full recovery in the fourth. Life insurance led radio categories with 22 per cent of volumes, banking services and products second at 14 per cent and corporate NBFCs third at 11 per cent. LIC of India held its position as the leading radio advertiser with 20 per cent of ad volumes; the top ten radio advertisers together covered 69 per cent. Muthoot Financial Enterprises led radio brands with 10 per cent share, five of the top ten brands belonged to LIC alone, and SBI Mutual Fund made a remarkable leap to fifth position from 272nd in 2024. Evening and morning time-bands together captured 84 per cent of radio ad volumes, with evenings at 44 per cent and mornings at 40 per cent. Maharashtra was the leading state for radio BFSI advertising with 18 per cent share; Maharashtra, Gujarat and Uttar Pradesh together accounted for 43 per cent.
Digital: the five-times surge
If one number defines the 2025 BFSI advertising story, it is five. Digital ad impressions for the sector multiplied fivefold between 2021 and 2025, having already doubled in 2023 and doubled again in 2024 before the 2025 leap. Within the year, impressions dipped 19 per cent in the second quarter and 12 per cent in the third before recovering 8 per cent above the first quarter by the fourth. Banking services and products led digital categories with 27 per cent of impressions, life insurance and credit cards tied at 19 per cent each, and securities and sharebroking organisations fell from first place in 2024 to fourth in 2025. Axis Bank was the runaway leader among digital advertisers with 12 per cent of impressions, followed by ICICI Bank at 9 per cent, IDFC First Bank at 7 per cent and Kotak Mahindra Bank at 6 per cent. The top ten digital advertisers covered 59 per cent of impressions, and seven of them were new entrants compared with 2024, signalling rapid churn in the digital spending hierarchy. At brand level, Axis Bank led with 9 per cent, ICICI HPCL Super Saver Credit Card vaulted to third place from 921st in 2024, and six of the top ten digital brands were new to the list. Programmatic buying accounted for 91 per cent of all digital BFSI transactions; combined with ad networks, it captured 96 per cent.
The data from TAM AdEx paints the portrait of a sector that still believes in the power of the television news bulletin to sell insurance to the masses, but increasingly knows that the next generation of borrowers, investors and cardholders is scrolling, not watching. The race is now on to reach them before the algorithm serves up someone else’s loan offer first.
