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FlixBus India & Eto Motors go green for intercity travel
MUMBAI: It’s made an electrifying start in India. In its first year of operations FlixBus India, in partnership with Eto Motors, has introduced an EV bus for travel between Hyderabad and Vijayawada. The collab between the two marks a bold stride towards sustainable long-distance mobility, reinforcing India’s vision for a cleaner, greener transport future.
The inaugural electric bus was flagged off at ITC Kakatiya, Hyderabad, by Telangana minister of transport and BC welfare Ponnam Prabhakar. Also present at the event were German Embassy in New Delhi counsellor for digital and transport Alexander Reck; Thunder Plus CEO & Eto Group chief marketing officer Rajeev YSR; & FlixBus India managing director Surya Khurana.
Ponnam Prabhakar lauded the initiative, stating, “FlixBus and Eto Motors will address the long-distance sustainable mobility needs of Telangana and the southern region through a technology-driven approach. We hope this collaboration accelerates the adoption of electric buses nationwide.”
The pilot project is set to launch on the Hyderabad-Vijayawada route with four electric buses. A two-week trial period will take place before the official rollout in late February, followed by a 12-week assessment of key factors such as battery efficiency and passenger demand. Supported by Thunder Plus, the charging infrastructure will feature depot-based and opportunity charging stations equipped with 240 KW fast chargers to maintain seamless operations.
Eto Motors group CMO Rajeev YSR highlighted the significance of the initiative, stating, “Our partnership with FlixBus India revolutionises intercity travel with sustainable mobility solutions. This completes our green mobility offering—covering first-mile, last-mile, and now middle-mile travel. We have also established dedicated charging hubs along the route with amenities for passenger convenience.”
FlixBus India MD Surya Khurana emphasised the company’s commitment to sustainability, stating, “FlixBus India has rapidly expanded in its debut year, connecting over 200 cities with efficient and affordable bus services. With the introduction of electric buses, we are furthering our commitment to reducing carbon emissions and exploring alternative fuels in line with India’s sustainability goals.”
The advanced EV fleet will feature safety enhancements such as dashcams, GPS, and ADAS to ensure a seamless travel experience.
MAM
Kalyan Jewellers launches Nimah Collection campaign
New temple-inspired jewellery range stars Sreeleela and Kalyani Priyadarshan.
MUMBAI: Kalyan Jewellers has given temple jewellery a cinematic glow-up and this time, it’s sparkling with star power and storytelling. The leading jewellery brand has unveiled a new campaign for its Nimah Collection, directed by acclaimed filmmaker Priyadarshan and featuring brand ambassadors Sreeleela and Kalyani Priyadarshan. Built around the powerful idea of “A Legacy You Wear”, the campaign presents a cinematic celebration of India’s rich temple jewellery traditions, positioning them as timeless expressions of identity, strength, and artistry.
The film brings mythology and classical performance together in a fresh narrative. Sreeleela’s character embodies strength and discipline, moving from archery to classical dance, with bold temple jewellery accentuating her power. In contrast, Kalyani Priyadarshan’s portrayal explores introspection and creativity through music and writing, highlighted by finer detailing and understated elegance. Together, the two personas showcase the Nimah collection as heritage jewellery that remains relevant across generations.
The Nimah range draws inspiration from South Indian temple jewellery and features intricate Nakashi (hand-carved) work. It includes statement bridal necklaces and haarams, temple-inspired chokers, earrings, jhumkas, rings, and chains perfect for both bridal and festive occasions.
Every piece in the collection comes with Kalyan Jewellers’ trusted 4-Level Assurance Certificate, guaranteeing purity, free lifetime maintenance, and transparent buy-back policies.
The campaign is now live across digital platforms, and the Nimah collection is available at Kalyan Jewellers showrooms nationwide.
In a market often crowded with glitter, Kalyan Jewellers has chosen to shine through meaningful storytelling. With “A Legacy You Wear,” the brand reminds us that the most beautiful jewellery doesn’t just adorn, it carries stories, culture, and timeless elegance forward.
