Brands
Flite unveils new visual identity with refined logo
MUMBAI: Flite has refreshed itself with a contemporary, new visual identity. Continuing with the existing colour palette for familiarity, the logo attempts to embody an iconic visual element, which, while being integrated with the brand, can be used independently as well. An abstract version of a bird taking flight has been crafted as the iconic emblem represented in brand colours. Flite logotype was refined to reflect the brand confidence that would mirror the ambitious mindset of Indian youth.
The visual identity was created around the concept of “flight of dreams." The concept resonates well with the target group, which has high aspirations, is ambitious and believes in the idea of “now is the time for me to soar high."
Upon enquiry into the landscape of value range of footwear, user research revealed that the choice of accessories like footwear has evolved from merely being functional to a catalyst of their dreams and aspirations. Based upon this insight, the exercise was focused on developing a contemporary, aspirational and youthful imagery.
Relaxo Footwears Ltd ED Gaurav Dua said, “Flite is a brand of semi-formal footwear from the house of Relaxo. Positioned as youthful, stylish and comfortable, the concept resonates well with the target group, which has high aspirations, is ambitious and believes in the idea of now is the time for me to soar high. What has been remarkable in the new identity is the fact that it ticks all the requisite dimensions of brand expression without diluting the essence that the current audience was familiar with for decades.”
With actor superstar Ranveer Singh as the brand ambassador, Flite plans to reinforce its leadership position in the open footwear category with an exciting new product range and aggressive marketing campaigns.
Brands
Flipkart appoints Priyanka Roy as associate director – communications
She will lead strategic communications and brand engagement
BENGALURU: Priyanka Roy has been appointed associate director – communications at Flipkart, where she will anchor strategic communications initiatives across categories and strengthen stakeholder engagement for the company.
Based in Bengaluru, Roy brings over a decade of experience across corporate communications, brand strategy and public relations, spanning financial services, capital markets, technology and consulting.
Most recently, she served as AVP– head brand and PR at PL Capital Group, formerly known as Prabhudas Lilladher. In that role, she led brand positioning and public relations, shaping external perception for the financial services firm.
Prior to that, she spent more than four years at NSE India, where she progressed from corporate communications manager to senior manager corporate communications. She was part of the corporate communications team driving both internal and external messaging, supporting press outreach, leadership communication, employee engagement initiatives and large-scale events.
Roy earlier spent six years at Capgemini, including as global public relations manager and senior consultant – group press office. There, she led end-to-end global external communications programmes across business units such as automotive, digital engineering and next generation applications, working closely with international media and regional marketing teams across apac.
She began her career in agency roles, including as senior associate at Burson, handling media relations, executive profiling, crisis communications and content development for diverse clients.
With experience that spans stock exchanges, consulting majors and financial services firms, Roy now steps into a key communications leadership role at Flipkart, tasked with shaping conversations and sharpening the brand’s voice in India’s competitive e-commerce landscape.
